Associate, Digital Campaign Marketing

This role is based in our 605 Third Avenue office.

Are you passionate about driving impactful marketing campaigns and leveraging data to deliver exceptional results Informa TechTarget is seeking a talented and detail-oriented Digital Marketing Associate to join our centralized Campaign Marketing Strategy and Execution division. This role offers an exciting opportunity to oversee inbound and outbound marketing campaigns for the Technology Markets collaborating with cross-functional teams to achieve business goals.

As a Digital Marketing Associate you will play a pivotal role in executing and optimizing marketing campaigns managing reporting processes and contributing to team initiatives. If you have experience in email marketing lead generation data analysis and marketing automation along with strong writing skills and a keen eye for detail we want to hear from you!

Key Responsibilities

Campaign Marketing (75%)

• Plan execute and oversee marketing campaigns to achieve webcast content syndication and survey objectives.
• Manage all aspects of outbound email marketing campaigns including copywriting HTML design deployment strategies quality assurance and performance tracking.
• Contribute to inbound social media marketing efforts on brand Twitter and LinkedIn pages.
• Collaborate daily with sales editorial and project management teams to ensure campaigns are optimized for success.
• Leverage analytics and measurement tools to deliver against key performance targets and business outcomes.
• Analyze industry trends and competitive data to enhance the effectiveness and efficiency of demand generation programs.

Reporting (20%)

• Maintain accurate tracking reports for all executed campaigns.
• Record campaign efforts hours program specifics and completion details within the Project Management Platform.

Other (5%)

• Actively participate in Informa-led communities and team-building initiatives.

Qualifications :

Education

• Bachelors degree in Marketing English Communications Public Relations Business Administration or a related field.

Preferred Experience and Skills

• A solid understanding of the B2B marketing environment is highly desirable.
• Exceptional writing and communication skills with copywriting and creative writing comprising a significant portion of the role.
• Familiarity with HTML and experience in email marketing including setup and deployment processes.
• Proficiency in MS Office tools (Word Excel PowerPoint Teams) with experience in Eloqua or similar CRM platforms being a plus.
• Basic knowledge of A/B testing concepts and their application in marketing strategies.
• Experience with social media platforms such as LinkedIn Facebook and Twitter for marketing outreach and engagement.
• Strong organizational skills and attention to detail with the ability to thrive in a fast-paced deadline-driven environment.
• A proactive approach to managing multiple priorities and meeting high-volume deadlines independently.
• Proven ability to think creatively and analytically demonstrating teamwork innovation and excellence in problem-solving.
• A collaborative team player with a positive can-do attitude and a willingness to learn and grow within the Informa family.

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

TechTarget Inc. doing business as Informa TechTarget including its subsidiaries is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color sex (including pregnancy) age national origin or ancestry ethnicity religion creed sexual orientation gender identity or expression status as a veteran and basis of disability or any other federal state or local protected class. This policy applies to all terms and conditions of employment including but not limited to hiring training promotion discipline compensation benefits and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. 

Informa TechTarget complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable federal state or local law.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $50000- $60000 based on experience. 

This posting will automatically expire on .

Remote Work :

No

Employment Type :

Full-time