Overview
This role leads media strategy and execution for local market campaigns. Youll partner with regional teams agencies and analytics to deliver high-impact media that supports campaign goals including member acquisition retention or brand building efforts.

The Lead position requires an in-depth understanding of local media specifically nuances by channel and by market that impact go-to-market strategies. The ideal candidate has experience with developing media objectives stewarding multi-channel media campaigns managing budgets reviewing analytics and guiding agency partners.

Key Responsibilities

• Lead development of localized media strategies across paid channels.

• Manage agency and vendor relationships ensuring timely high-quality execution of local initiatives.

• Analyze performance and optimize; eager to continuously improve by monitoring campaign performance and provide actionable insights to achieve media goals / business objectives.

• Collaborate cross-functionally with Customer Lifecycle Marketing Portfolio Brand Marketing Analytics Product Clinical and Sales teams to ensure alignment and maximize impact.

• Present strategies and results to senior leadership influencing investment and regional marketing priorities.

Impact
Your work helps Humana connect with members in meaningful culturally relevant wayssupporting health equity and community engagement.

Qualifications

• Bachelors degree.

• Minimum of 10 years of experience in marketing with at least 7 years in media strategy planning and execution.

• Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders.

• Strong understanding of local market dynamics regional media trends and community engagement tactics.

• Demonstrated experience managing agency and vendor relationships including oversight of campaign execution and performance.

• Experience working in highly regulated industries with a strong grasp of compliance requirements in media.

• Experience developing omnichannel media plans that align with national brand strategy while addressing local needs.

Preferred

• Experience in healthcare or other regulated industry.

• Familiarity with multicultural media strategies.

• Proficiency in media analytics and reporting tools.

• Knowledge of compliance in localized campaigns.

• Proven experience with all media channels with specific expertise in either digital media platforms and performance metrics or DRTV Media.

Additional Information

To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested

• Satellite cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future including:

• Health benefits effective day 1

• Paid time off holidays volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity we may contact you via text message and email to gather more information using a software platform called Text Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen you may receive correspondence inviting you to participate in a pre-recorded Voice Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Ifyou have additional questions regarding this role posting and are an Internal Candidate please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.