Social Media & Creator Specialist

POSITION SUMMARY

Feeding San Diego seeks a creative strategic social media storyteller to grow and engage audiences across Instagram LinkedIn TikTok and more. This role develops and manages social media strategies creates compelling content analyzes performance and fosters online communities. Youll collaborate with stakeholders to share impactful stories through video photo graphics and trends while partnering with creators to boost awareness and fundraising. Ideal candidates have strong social media expertise a knack for storytelling and a passion for connecting people to our mission.

The ideal candidate has experience in social media strategy and content creation is collaborative and creative and excels at building relationships both online and offline. They understand how to set the right tone believe in the power of digital fundraising and create content that inspires engagement with Feeding San Diegos mission.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media Strategy & Planning

• Develop and refine social media content strategy for each platform ensuring engaging educational and trend-forward content aligned with organizational goals.
• Manage content calendar and performance reporting on Sprout Social; set KPIs track analytics and adjust strategies across Instagram TikTok LinkedIn Facebook and YouTube.
• Monitor trends and emerging platforms to source ideas create timely content and identify opportunities for Feeding San Diego to participate in relevant conversations.
• Collaborate cross-departmentally to align content with organizational needs and contribute creative concepts during weekly brainstorms.

Social Media Content Creation

• Create and publish mission-driven content across social channels including video photography and captions that maintain brand voice.
• Capture high-quality visuals at events and in dynamic environments using both mobile and professional cameras; act as on-camera talent when needed.
• Develop authentic people-first stories by collaborating with program participants donors volunteers and partners to engage diverse audiences.
• Build trust and represent the brand while navigating Get Help and Give Help narratives to connect with both supporters and community members.

Social Media Management

• Lead day-to-day implementation and management of social media for all Feeding San Diego accounts
• Conduct daily community management sweeps to engage with followers across platforms serve as the organizations voice and build relationships with creators and partners through social media
• Respond to DMs comments and tagged content in a timely thoughtful and on-brand voice
• Work cross departmentally to answer questions and address amplified concerns and feedback protecting brand reputation

Creator Marketing

• Identify vet and establish relationships with influencers across various platforms
• Assist in developing creative briefs for talent ensuring they are in line with established strategy
• Brief creators with clear concepts and performance expectations.
• Maintain a current database of creator partners

Collaboration

• Engage directly with diverse stakeholders including program participants volunteers food donors and distribution partners while representing Feeding San Diego.
• Show compassion and build trust to authentically capture and share stories that reflect the organizations impact.
• Collaborate with the Marketing & Communications team and align content with Feeding America best practices.
• Promote and uphold Feeding San Diegos values in all interactions and content creation.

INTERACTION

The position will interact closely with FSD employees visitors neighbors volunteers donors and partner representatives. This position will also interact with all staff at Feeding San Diego.

Qualifications :

EDUCATION/YEARS EXPERIENCE

• Bachelors Degree or equivalent experience particularly in journalism media communications marketing or advertising
• Minimum two years of experience managing social media for an established brand

KNOWLEDGE SKILLS AND ABILITIES

Required

• Hands-on experience and expertise with social media platforms including Instagram Facebook LinkedIn TikTok and YouTube Shorts
• Experience using social platforms to find opportunities to engage with existing and potential stakeholders
• Excellent writing editing and proofreading skills with meticulous attention to detail and the ability to adapt writing styles to suit our brands voice and tone
• Experience using third-party social media platforms such as Sprout Social Canva Cap Cut etc.
• Confident in ability to capture video and photos in high-stakes moments on an iPhone; ability to get all the right shots and video clips to tell a visual story
• Proficiency with creative production programs including Adobe Creative Suite (Photoshop Premiere Pro After Effects) and Canva demonstrated through a portfolio of work
• Strong portfolio of work showcasing multimedia content creation
• Ability to meet deadlines and post to social media accounts in real time with little need for oversight
• Design fluency coupled with excellent typography and visual design sensibilities
• The ability to manage multiple projects and priorities simultaneously and efficiently
• Microsoft 365 experience
• Asana Smartsheet Basecamp or other project management system experience

• Act as a collaborative team player who can take constructive feedback on their work and adjust accordingly
• Ability to understand organizational needs including general business strategy industry issues key stakeholders and giving trends

Preferred

• Proficiency with professional photography and videography equipment and editing software:
  • Adobe Photoshop and Premiere Pro experience
  • DSLR/mirrorless camera audio-recording devices and professional lighting to capture photo and video in high-stakes moments

• Experience working cross functionally with teams in a non-profit setting (development programs volunteer etc.)
• Existing non-profit experience working in marketing and communications

TOOLS AND EQUIPMENT USED

MacBook Pro iPhone 15 Sony a7 IV mirrorless camera lav mic headphones lighting equipment tripod Adobe Creative Suite subscription and printer.

LICENSES/CERTIFICATIONS

Must have reliable transportation and possess and maintain a valid California drivers license a satisfactory driving record including proof of personal vehicle insurance coverage and insurability under the Agencys insurance carrier standards.

PHYSICAL MENTAL AND ENVIRONMENTAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job the employee is regularly required to:

• Work in an office adjacent to a warehouse setting with consistent travel to other locations in San Diego County.
• Prioritizes multi-task work and projects requiring good memory concentration and analytical thinking.
• Occasionally it is required to perform the safe operation of office equipment and machines and recognize and abate safety hazards within the workplace.
• The noise level in the work environment is usually quiet but this office is maintained in a distribution center with machinery and large trucks.

Additional Information :

Feeding San Diego provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

PAY & HOURS

Pay Range: $72000-$75000

FSD Office l Hybrid M T TH in San Diego office and W & F remote 8am - 4:30pm; occasional evenings weekends required

Why Youll Love It Here

• Employer sponsored healthcare benefits at platinum level for medical
• 401K retirement plan with company matching
• Flexible work environment; Attractive welcoming office
• Supportive time off policies including vacation sick & company holidays
• Learning & development and recognition programs
• Your work has a real purpose and will help change lives in San Diego County.
• Supportive and engaged Board of Directors
• Youll be part of a fun supportive team that works hard and celebrates accomplishments together.
• We live by our core values: Agility Stewardship Collaboration Environment Nutrition & Dignity.
• 100% of our workforce believes in our mission and vision
• Commitment to Sustainability We prioritize food rescue to feed people not landfills. Food waste goes to local hog farms.

Remote Work :

No

Employment Type :

Full-time