Principal, Marketing Strategy (PCO)
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Job Location:
Louisville, KY - USA
Yearly Salary:
$ 138900 - 191000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Become a part of our caring community and help us put health first
CenterWell Primary Care is expanding access to senior-focused careand were looking for a strategic marketing leader to help guide that growth. As Principal Marketing Strategy (PCO) youll lead enterprise-level marketing strategy with an amplified focus on retention engagement and clinical this role youll shape enterprise-level strategies that drive business outcomes while also providing broader marketing strategy support across the organization. This role is ideal for a visionary strategist who thrives in complex environments and is passionate about shaping the future of senior care.
Key Role Functions
Enterprise Strategy Development
Lead strategic planning for CenterWell Senior Primary Care marketing aligning with business goals and market dynamics
Develop frameworks and roadmaps to guide marketing investments and initiatives
Build strategies that balance acquisition with member retention and long-term engagement ensuring sustainable growth
Cross-Functional Collaboration
Partner with clinical retention/engagement and operational teams to ensure marketing strategy supports enterprise priorities
Provide strategic guidance to senior leadership on market trends and growth opportunities
Align with service and experience teams to strengthen customer loyalty and engagement strategies that enhance lifetime value
Performance & Insights
Use data and analytics to evaluate strategy effectiveness and refine future plans
Support development of strategic presentations and executive communications
Leverage insights on patient behavior and engagement drivers to inform retention-focused strategies and improve outcomes
Impact
This role shapes the strategic direction of CenterWell Primary Care marketing driving growth engagement innovation and alignment across the organization while ensuring our strategies strengthen both acquisition and retention.
Use your skills to make an impact
Required Qualifications
Bachelors degree in Marketing Business Strategy or related field
10 years of experience in marketing strategy or business planning with a proven track record of driving enterprise-level initiatives
Demonstrated success in developing and executing strategies that improve customer retention engagement and lifetime value
Strong analytical skills with the ability to synthesize complex data into actionable insights and strategic recommendations
Experience collaborating with cross-functional teams including clinical operations and executive leadership
Proven ability to influence senior stakeholders and lead strategic planning efforts across large matrixed organizations
Excellent communication and presentation skills including experience preparing executive-level materials and strategic roadmaps
Deep understanding of healthcare industry dynamics including value-based care patient engagement and regulatory considerations
Preferred Qualifications
MBA or Masters degree in marketing advertising communications or a related field
Experience in healthcare senior services or value-based care
Additional Information
To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested
Satellite cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future including:
Health benefits effective day 1
Paid time off holidays volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity we may contact you via text message and email to gather more information using a software platform called Text Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen you may receive correspondence inviting you to participate in a pre-recorded Voice Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Ifyou have additional questions regarding this role posting and are an Internal Candidate please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills knowledge experience education certifications etc.Description of Benefits
Humana Inc. and its affiliated subsidiaries (collectively Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits Humana provides medical dental and vision benefits 401(k) retirement savings plan time off (including paid time off company and personal holidays volunteer time off paid parental and caregiver leave) short-term and long-term disability life insurance and many other opportunities.Application Deadline:
About us
Humana Inc. (NYSE: HUM) is committed to putting health first for our teammates our customers and our company. Through our Humana insurance services and CenterWell healthcare services we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need when they need it. These efforts are leading to a better quality of life for people with Medicare Medicaid families individuals military service personnel and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race color religion sex sexual orientation gender identity national origin age marital status genetic information disability or protected veteran status. It is also the policy of Humana to take affirmative action in compliance with Section 503 of the Rehabilitation Act and VEVRAA to employ and to advance in employment individuals with disability or protected veteran status and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions including but not limited to recruitment hiring upgrading promotion transfer demotion layoff recall termination rates of pay or other forms of compensation and selection for training including apprenticeship at all levels of employment.
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Humana är en ledande nordisk omsorgskoncern med verksamhet inom individ- och familjeomsorg personlig assistans äldreomsorg och bostäder med särskild service enligt LSS Lagen om stöd och service för vissa funktionshindrade. Vi har 22 000 engagerade medarbetare i Sverige Norge och Finla ... View more
