B2B Performance Marketing Manager

Alpharetta, GA - USA

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

We are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads pipeline growth and revenue through data-backed performance marketing strategies.

The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising with a strong understanding of B2B funnels attribution and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales Content Creative and CRO teams to ensure consistent scalable growth.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500 employees and a diverse range of clients. Our culture is dynamic rewarding and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

Performance & Demand Generation

Design execute and optimize B2B performance marketing campaigns across Google Ads and Meta focused on lead generation MQLs SQLs and pipeline contribution
Own full-funnel strategy: awareness consideration conversion and retargeting
Manage budgets bidding strategies targeting and channel mix to maximize ROI and CAC efficiency
Leverage attribution models and performance data to guide decisions and forecasting

Analytics & Optimization

Analyze campaign performance using GA4 ad platform data CRM insights and dashboards
Continuously test and optimize creatives audiences offers and landing pages
Partner with CRO to improve conversion rates across forms landing pages and lead flows
Develop and validate hypotheses through structured A/B testing

Creative & Messaging Strategy

Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
Ensure messaging aligns with ICPs buyer stages and sales enablement goals
Guide creative testing frameworks and scaling strategies

Team Leadership & Operations

Manage and mentor media buyers and performance marketers
Support recruitment onboarding training and skill development
Build scalable workflows SOPs and documentation for paid acquisition and lead gen
Ensure smooth cross-functional collaboration with Sales RevOps and Marketing stakeholders

Innovation & Growth

Stay ahead of B2B performance marketing trends platform updates and best practices
Maintain active certifications on Google Ads and Meta platforms
Explore emerging channels and formats (TikTok LinkedIn YouTube etc.) where applicable

Requirements

3 years in performance marketing with a strong B2B lead generation focus
Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
Strong understanding of CRO landing page optimization and A/B testing
Experience working with CRM systems and marketing attribution
Proven leadership experience managing and developing teams
Data-driven mindset with strong analytical and optimization skills
Excellent communication organization and stakeholder management skills
A dual-monitor setup is required (at least 8GB of RAM)
Must have at least 25 MBPS internet speed

Benefits

40 hours a week 8 hours a day
Competitive salary base
Paid time off and holiday leave plans
Permanent WFH setup
Unlimited FREE access to MAG School courses and SOP Library!
Work schedule is in EST (Monday-Friday only)
Opportunities for professional development and career advancement

Required Skills:

3 years in performance marketing with a strong B2B lead generation focus Deep expertise in Google Ads and Meta Ads (TikTok is a plus) Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue Strong understanding of CRO landing page optimization and A/B testing Experience working with CRM systems and marketing attribution Proven leadership experience managing and developing teams Data-driven mindset with strong analytical and optimization skills Excellent communication organization and stakeholder management skills

This is a remote position. We are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads pipeline growth and revenue through data-backed performance market...