CRM & Lifecycle Manager (HubSpot Focus)
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Overview
Bella&Bona is seeking aCRM & Lifecycle Marketing Manager (HubSpot Focus) to help us activate retain and re-engage customers across every stage of their journey.
This role combines data-driven lifecycle strategy with hands-on HubSpot execution building launching and optimizing the automated journeys that keep our users engaged and coming back for more.
Youll co-own our customer lifecycle strategy ensuring every campaign and automation delivers measurable growth and customer love. From onboarding to reactivation youll make sure every touchpoint drives engagement repeat orders and long-term loyalty.
This role combines data-driven lifecycle strategy with hands-on HubSpot execution building launching and optimizing the automated journeys that keep our users engaged and coming back for more.
Youll co-own our customer lifecycle strategy ensuring every campaign and automation delivers measurable growth and customer love. From onboarding to reactivation youll make sure every touchpoint drives engagement repeat orders and long-term loyalty.
Your mission
- Lifecycle campaigns: Design and optimize multi-channel campaigns that activate retain and re-engage users.
- HubSpot ownership: Build and manage emails landing pages and forms directly inside HubSpot no developer needed.
- Automation: Create smart triggers and personalized journeys that drive daily engagement and retention.
- Performance & reporting: Track key lifecycle KPIs activation rate repeat order rate churn and campaign ROI and share actionable insights.
- Testing & optimization: Run A/B tests on subject lines send times and content across landing pages to continuously improve engagement and conversion.
- Collaboration: Youll work closely with our Head of Marketing Brand Design Performance Marketing your focus is on channel performance testing and optimization.
- Data alignment: You partner with RevOps to connect campaign performance with retention and revenue growth.
- Channel evolution: Start with email as your core channel expanding into push notifications and other formats over time.
Your profile
- 35 years of hands-on experience in CRM lifecycle or retention marketing.
- Advanced HubSpot user youve built campaigns landing pages and reports yourself HubSpot Marketing/Content Hub required.
- Strong understanding of email marketing automation and customer segmentation.
- Data-savvy: able to interpret performance reports identify insights and act on them.
- Comfortable managing both strategy and execution from campaign ideation to launch and optimization.
- Excellent communication skills in English (German is a plus).
- A proactive test-and-learn mindset with a strong sense of ownership and curiosity.
Bonus
- Familiarity withpush notificationsdirect mailings orcommunity management (Linkedin).
- Basic understanding ofHTML/CSSFigma orHubL for template fine-tuning.
- Background inFoodTech SaaS or subscription-based businesses.
Why us
- Direct impact: Your work directly drives customer engagement retention and revenue.
- Ownership from day one: No agencies or red tape youll be both strategist and executor.
- Fast growth: Join a marketing team thats scaling across multiple cities in Germany.
- Collaborative culture: Work alongside passionate experts in Growth Brand and Product.
- Purpose-driven mission: Help us make workplace lunch healthier simpler and more joyful.
Required Experience:
Manager
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
About Company
With our corporate benefits program, you and your team can order daily healthy food for your office lunch. Delivered directly from our kitchens to your office
