Marketing Manager Corporate Office

Columbia, IN - USA

Monthly Salary: USD 60000 - 70000

Posted on: 27 days ago

Vacancies: 1 Vacancy

Job Summary

We welcome applications from the hospitality construction and retail industries!

Humphrey Management is a Columbia Maryland based residential property management firm dedicated to Creating Thriving Communities throughout the Mid-Atlantic region.

The Humphrey Management portfolio is comprised of multi-family senior conventional and affordable communities. Founded in 1983 the firm manages over 65 communities and employs over 230 property management professionals. We provide rental communities for families individuals and seniors who are delighted to call our apartments their home.

Humphrey Management achieved the Baltimore Suns Top Workplace designation for the past seven years and provides a dynamic and challenging environment for our diverse workforce.

POSITION SUMMARY:

The essential functions of the Marketing Manager are as follows: Models Mission and Foundations Projects a professional image in all aspects of work performance which includes but is not limited to personal habits demeanor and attire.

Meets company standards on conduct attendance etc.

Develops marketing strategy based on the individual needs and resources of the individual community with the respective Regional Manager. Develops marketing and adverting strategies lease-up plans preferred employer programs resident retention and other programs utilizing print media social media and other mediums for reaching target markets with VP Operations and Regional Manager determines performance metrics expectations and goals of marketing related strategies. Assures the company brand integrity and image continuity of all marketing campaigns materials and activities. Responsible for Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies. Serves as the liaison and manages relationships with marketing vendors and consultants. Creates and manages email marketing campaigns and tracks outcomes with Community Manager and Regional Manager.

Organizes and participates in lease-up events leasing meetings including informational meetings grand openings and open houses. Updates Lease-Up Checklist Forms as appropriate. Determine strategies timelines and goals in collaboration with Regional Manager and provides progress reports of lease-up properties for executive and owner review.

Facilitates training for property team members on marketing related tools such as the use of Zillow and Craigslist posting. Identifies and recommends training programs for leasing sales and marketing activities. Analyzes quarterly community marketing surveys with Regional and Community Managers.

Conducts bench marketing research to recommend changes in rental rate structures. Makes recommendations on revenue enhancement opportunities. Assures marketing practices and content are compliant with fair housing requirements. Ensures marketing strategies and initiatives are compliant with each community Affirmative Fair Housing Marketing Plans.

Provides coordination and support for corporate activities and events including exhibitions trade shows and conferences.

Maintains resource library of vendors promotional contacts and various media. Maintains professional networks to stay abreast of trends and opportunities relevant to marketing and real estate property management.

Perform duties as necessary.

QUALIFICATIONS

Experience Requirements: Bachelors degree preferably in marketing communications public relations or a related field with at least 5 years of related marketing experience. Solid knowledge of internet marketing social media blogs and web analytics.

BENEFITS OFFERED:

Excellent benefits package including PTO accrual for full-time employment up to 120 hours during the first year of employment which increases by one day with each additional year of employment up to 200 hours. We also offer health dental vision life LTD AFLAC and matched 401(k) programs with eligibility on the first of the month after 60 days of employment. We offer a $1500 annualized waiver if health insurance coverage is not addition 10 paid Holidays and Veterans Day for our employees that are Veterans (thank you for your service!); Birthday PTO after one year of employment; Personal Day after 6 months of employment; and 4 Wellness Days each year. Position is eligible for a bonus potential. On-call Service Manager/Service Technician and Community Manager will receive a $25 monthly cell phone reimbursement.

Required Experience:

Manager

We welcome applications from the hospitality construction and retail industries!Humphrey Management is a Columbia Maryland based residential property management firm dedicated to Creating Thriving Communities throughout the Mid-Atlantic region.The Humphrey Management portfolio is comprised of multi-...