Marketing Manager

Summary

BHRS Companies a rapidly growing business platform comprising four distinct but related businesses in the construction and real estate space is seeking a highly motivated and experiencedMarketing Manager to drive our internal marketing strategy and execution.

This is a critical high-impact role requiring a highly skilled individual contributor to take ownership of all marketing initiatives translating our complex business needs into clear and compelling content and ensuring consistent high-quality execution across all four brand platforms. This position is a foundational role with the explicit expectation to grow and manage a dedicated marketing team in the future.

Key Responsibilities

1) Strategy Management & Budget

• Develop and Own a unified strategic marketing plan that supports the growth objectives of all four BHRS companies.
• Manage the full marketing lifecycle - from strategy development to execution and performance analysis -eliminating the need for ineffective external agency reliance.
• Budget & Vendor Management -Manage the overall marketing budget for all four companies vetting and directing necessary third-party specialists (ie. for technical web development or complex creative production). Ensure vendors deliver high-quality work on time and within budget minimizing external project management overhead.
• Brand Stewardship -Act as the primary brand steward ensuring all external and internal communications adhere to strict brand imaging voice and quality standards across all BHRS entities.

2) Content Creation & Digital Execution

• Content Production -This role requires a hands-on approach to content creation. The manager must be able to self-perform a significant portion of the content needed including writing engaging blog posts crafting social media copy and developing email marketing campaigns. This is not purely a facilitation or outsourcing role.
• Social Media Management - Develop strategic content calendars and manage posting engagement and performance for all social media platforms (ie. LinkedIn Meta Instagram).
• Search Engine Optimization (SEO) & Blogging -Create and execute a robust content strategy for the company blog focusing on thought leadership industry relevance and optimization for search ranking and traffic.
• Local SEO & Business Profiles -Maintain and optimize all Google Business Profiles and other local listings to maximize local search visibility.
• Paid Advertising - Plan execute and monitor digital ad campaigns (ie. Google Ads social media ads) with a focus on maximizing ROI and lead generation.
• Technical Management -Own the content strategy maintenance and performance optimization of all websites and landing pages. Complex web development and technical coding will be outsourced but the manager directs this work.
• Analytics & Reporting -Track analyze and report on the performance of all marketing campaigns providing actionable insights to leadership.

3) Sales Enablement & Brand Advocacy

• Sales Collateral -Collaborate directly with the sales team to create high-quality impactful sales collateral presentations case studies and informational materials tailored to each businesss niche.
• Brand Ambassador -Act as an official representative for BHRS Companies by attending key industry events trade shows and networking functions.

Qualifications

• Experience -3 years minimum in a fast-paced contributor marketing role. Ideal candidates will have experience adopting an in-house agency mindset where they have successfully managed multiple projects or brands simultaneously. Experience in B2B construction real estate or a multi-brand environment is preferred.
• Expertise -Proven success in developing and executing comprehensive strategies across SEO social media content creation and paid advertising.
• Soft Skills
  • Intrapreneurial Drive - Must be a proactive self-motivated individual ready to
    build and define the role and function. A high degree of ownership and accountability is essential.
  • Exceptional Communication -The ability to translate complex niche business services into clear compelling and consistent market messaging.
• Technical Skills -Proficient in marketing analytics tools content management systems (CMS) and graphic design/video tools (or capable of directing third-party creative resources).
• Education - Bachelors degree in Marketing Communications Business or a related field (preferred).
  

Compensation & Benefits

We believe in retaining and rewarding top talent and offer a competitive total compensation package designed to reward strategic impact and ownership.

• Compensation - Competitive Base Salary; $75000 - $90000 annually commensurate with experience and proven ability.
• Performance Bonus - Annual performance-based bonus tied to key metrics (ie. website traffic growth marketing qualified lead generation and overall brand performance).
• Growth Path - Direct mentorship and a clear performance-based career path to a senior management role. Stipend for marketing certifications industry events or continued education to support career growth.
• Benefits - Comprehensive benefits package including 401(k) Health Dental Vision and paid time off (PTO).

BHRS Companies is an Equal Opportunity Employer. Drug test and background check required prior to placement.

Required Experience:

Manager