Media Manager, Paid Search

Hybrid US-based*

*Hybrid Requirements: Employees within 40 miles of a physical office location must be present in office 2 days a week.

Office Locations: San Diego CA & Denver CO

Overview:

For over 15 years 85SIXTY has been helping clients transform the way they reach acquire and engage with their customers through an integrated combination of data technology cross-channel strategies and creative thinking. Some might call us a full-service digital consultancy but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail eCommerce and digital 85SIXTY was built around a consultative high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting todays forward-thinking brands in their journey towards growth whether that be financially operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

85SIXTYis looking for a Media Manager Paid Search with experience building and managing Paid Search PMAX Demand Gen YouTube and GDN campaigns across Google and role handlesthe day-to-day management and optimization across a portfolio of clients ranging from 6 to 12 accounts and requires a hybrid on-site schedule in either San Diego or Denver.

This person will be responsible for working with internal and client team members to define goals that are backed by strategic media plans. This role is also responsible for executing paid search strategies and tactics as well as devising methods for accurately measuring performance against client goals.

The ideal candidate will have superior organizational task management and time management skills. They will also have a keen eye for attention to detail and a strategic outlook that leverages critical thinking. Excellent communication skills and comfortability presenting performance reports and quarterly business reviews to clients will also be necessary for success in this role. Successful candidates showcase a self-starter attitude who are hungry to learn and grow and arent afraid to forge their own path.

85SIXTY has a highly collaborative approach and as such your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance. Our team members are located across the US based on client locations/support needs. We have office headquarters in San Diego and Denver and require a hybrid in-person schedule for employees who live near those locations to foster cross-team collaboration.

We have a focus on active lifestyle brands eCommerce and Travel & Hospitality. Experience working with these types of brands as well as a personal affinity towards these categories is a plus. At times our client initiatives require campaign oversight outside of standard working hours (aka - weekend check-ins) so ideal candidates for this role will be open to instituting a flex schedule while the day to day working hours will follow PST or MST.

Responsibilities:

• Build and manage all campaign types within the Google and Bing ecosystems
• Analyze real-time results and optimize campaigns to improve performance
• Collaborate with team members in strategically creating full-funnel integrated marketing campaigns across all channels where paid search is a piece of the larger puzzle.
• Deliver campaign performance projections and analyses with an eye towards future implications.
• Proactively help and collaborate with the paid search team across clients for QA observations improvement opportunities and campaign builds as needed.
• Communicate with account management planning and analytics teams to manage maintain and enhance performance across assigned accounts.
• Communicate directly with clients on performance optimization and project status.
• Monitor share and test emerging industry trends in digital marketing.
• Collaborate with organic search teams on keyword research and landing page insights as needed for the accounts. Leverage other cross-channel learnings to influence paid search strategy.

Desired Qualifications:

• Experience managing Google and Bing campaigns against client goals with an average of 5-figure monthly budgets per account.
  • Experience with product feed configuration and maintenance preferred.
  • Management of MetaSearch campaigns is favorable but not required.
• 3 - 5 years of paid search buying experience.
• Demonstrated ability to execute performance driven paid media campaigns.
• Knowledge of the general activation capabilities of all available paid media tactics.
  • Please note any background managing campaigns across other channels/platforms.
• Strong computer skills including Google Sheets (pivot tables and formulas) Google Docs and Google Slides.
• Ability to seamlessly juggle multiple priorities and maintain strong attention to detail.
• Self-directed proactive and capable of creating solutions and resolving issues.
• Strong interpersonal skills and ability to work with cross-functional teams.
• Comfort operating in a fast-paced entrepreneurial and fun environment.
• Certification in Google Ads and Microsoft Ads. GA4 certification is a plus.
• Experience managing Paid Social campaigns is a plus.
• Available for periodic performance monitoring over weekends is a plus to support campaign flighting.

Benefits:

• Competitive salary and benefits package.
  • Medical Dental Vision
  • Life/AD&D
  • FSA - Health/Dependent Care
  • Voluntary Life/AD&D
  • Retirement Plan
• FTO - Flexible Time Off
• Paid Holidays Annually: 13
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.

Compensation Disclaimer:

Compensation Range: $70000 - $80000 annually. Actual compensation is based on multiple factors that are unique to each candidate including and not limited to job-related knowledge level of relevant experience education skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement:

85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race color religion marital status age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status or any other status protected under federal state or local law.

Staffing / Recruiting Agencies:

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at 85SIXTY. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles applications or resumes and any such submissions will be considered unsolicited. 85SIXTY does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias 85SIXTY employees or any other company location. 85SIXTY is not responsible for any fees related to unsolicited resumes/applications.

Fake Job Postings Statement:

Please be aware of fictitious job postings consulting engagements solicitations or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to induce you to pay a fee for services related to recruitment or training. 85SIXTY does NOT charge any application processing or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of 85SIXTY please send us an email at HR @ before taking any further action in relation to the correspondence recruitment or hiring process. All genuine job openings will be posted on our careers page at Experience:

Manager