Naming Director, ServiceNow

ServiceNow is seeking a seasoned Naming Director to lead our global naming practice. The Director of Naming Strategy is a strategic leader who brings clarity structure and creativity to the complex world of enterprise platform naming. They are responsible for shaping how ServiceNow names everything from its flagship brands and programs down to products applications AI portfolio and the rest ensuring every name fits within a clear architecture and supports the broader brand and business strategy. This role requires both naming craft and systems thinking. They are a key cross-functional partner to product legal and marketing teamsbalancing creative vision with legal defensibility product logic and brand storytelling. They guide naming decisions own the underlying architecture (with product marketing) and help scale naming operations through strong governance and enablement. 

Key Responsibilities 

• Strategic Naming Leadership 
  Defines and evolves naming strategy across the entire portfolioplatforms product suites applications and AIensuring consistency and strategic fit. 

• Naming Architecture & Systems 
  Owns the ServiceNow naming architecture. Builds and maintains scalable naming frameworks conventions and definitions that support growth 

• Cross-Functional Alignment 
  Operates as a trusted strategic partner to Product Marketing Product Management Legal Brand and UX teams. Aligns naming with product roadmaps customer experience goals and brand strategy. 

• Governance & Operationalization 
  Drives the creation of naming playbooks workflows and decision-making models. Enables the organization to make faster more consistent naming decisions 

• Strategic Naming Craft 
  Develops evaluates and recommends names across tiersbringing clarity linguistic insight and strategic rigor to each naming decision.  
   

• Trademark & Legal Collaboration 
  Partners closely with Legal to ensure all names are cleared for trademark regulatory and global use. Balances creative direction with defensibility and practical constraints. 

• Brand Integration 
  Ensures that every name reinforces ServiceNows brand voice and strategic narrative. Helps connect the dots across products and experiences. 

Qualifications :

• Extensive experience in naming or verbal identity with deep expertise in enterprise technology platforms 

• Fluent in both creative development and system designable to zoom out to define architecture and zoom in to craft names and rationales 

• Strong collaborator who builds trusted relationships across product marketing brand and legal functions 

• Confident presenting naming strategy to senior stakeholders with a clear point of view and an ability to bridge technical legal and creative perspectives 

• Adept at balancing flexibility with governancebringing structure to chaos without stifling innovation 

• Deep understanding of global trademark considerations and experience working closely with legal counsel 

• Passionate about language precision and storytellinggrounded in business goals and user needs 

• Organized & fastidious in their approach helping bring clarity and cohesion to the naming process tooling & workflow  

For positions in this location we offer a base pay of $177100 - $310000 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time