Growth Lead ( New 4X Strategy Game)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Goodgame Studios is building a new cross-platform 4X strategy game and we believe the first time user experience (FTUE) defines its long-term success. To achieve this we are creating a FTUE-Strike Team a cross-functional unit of Product Marketing Design and Art owning the full user journey from first ad impression to Day 3 in-game.
As the Growth Lead you will be the marketing engine and owner inside this Strike Team. Your mission is to ensure an engaging seamless and fun user journey. This is a hands-on high-impact role where you will directly influence the products design marketability and scale. Later you will build the marketing team that takes us to global launch.
You will design and execute early marketing tests lead UA strategy and partner closely with Product and Design to deliver the What You See Is What You Get principle in every player touchpoint.
YOUR MISSION
Phase 1: Product & Market Fit (Development)
- Lead the FTUE Strategy from Marketing perspective: Define and own the user-centric strategy from the ad promise to Day 3 retention focusing on acquisition onboarding and early engagement.
- Define and segment core and potential target audiences as well as nderstand their player behavior and motivations through data analytics & user research.
- Design and execute A/B tests across narratives creatives and early gameplay. Develop playable ad concepts and in-game variations to identify highest performing concepts. Ensure a strict What You See Is What You Get principle. Work directly with Product and Game Design to ensure seamless alignment between marketing and in-game experience.
- Conduct marketability tests to validate strategic design decisions (e.g. art style landscape vs. portrait) and identify core target audiences.
- Define monitor and iterate on key funnel KPIs (IPM conversion D1/D3 retention LTV ROAS). Work hands-on with the tracking analyst and data teams to validate test setups avoid bias and ensure trustworthy KPIs.
- Build scalable UA foundations and reporting frameworks for later growth phases. Partner with central Stillfront marketing units and vendors to access best-in-class data tech and creative support.
Phase 2: Scale & Launch (Soft Launch)
- Go-To-Market: Develop and execute a comprehensive paid earned and owned channel marketing strategy and CRM/community strategy.
- Softlaunch: Define and execute a soft launch strategy with the product core team including communication social media launch announcements trailers store relations and building excitement.
- Positioning: Develop product positioning and brand narratives.
- Build the Engine: Establish scalable UA foundations reporting frameworks ASO and creative production pipelines.
- Lead for Global: Starting mid-2026 build and lead a dedicated marketing team to ramp up activities for the global launch. Plan and execute the global launch with this team.
YOUR BACKSTORY
- 5 years of hands-on experience in Marketing for free-to-play mobile games.
- Proven success in user-centric product marketing creative testing playable ad design and early-market validation.
- Deep understanding of conversion funnels and the critical link between creative promise and early gameplay.
- Solid understanding of campaign setup and optimization in Facebook ads Google Ads AppLovin and other standard networks in mobile marketing.
- Hands-on mentality there is no UA team to start with (but central teams to support if needed).
- Experience with tracking and attribution systems (e.g. MMPs Adjust AppsFlyer Firebase).
- Strong analytical mindset with solid skills in Google Sheets/Excel Tableau or Looker.
- Familiar with A/B testing cohort analysis and campaign performance evaluation.
- Excellent communication and cross-functional collaboration skills comfortable working side by side with Product and Design.
- Fluent in English; German is welcome but not required.
- Experience with building and leading a marketing team is a plus.
WHY JOIN US
- Shape the marketingproduct bridge for a new 4X strategy title from day one.
- Be part of the FTUE-Strike Team a unique unit with 100% ownership of the user journey from ad impression to Day 3.
- Drive creative testing ad production and data-driven UA strategy within a senior cross-functional environment.
- Collaborate directly with the Game Director Monetization Lead and Creative teams to define what players see and feel.
- Enjoy fully remote or hybrid in Hamburg/Germany flexibility competitive benefits and long-term career opportunities.
Goodgame Studios part of Stillfront Group is one of Europes leading developers of strategy this role you will connect marketing vision with player experience - ensuring that every ad install and first session delivers on one shared promise: What You See Is What You Get.
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Goodgame Studios is a leading free-to-play, online games development company active on web and mobile platforms. We self-publish our games in-house and have all relevant professions under one roof: Game Development, Quality Assurance, Community Management and Customer Support to Busin ... View more
