MARKETING ASSOCIATE

Mbarara - Uganda

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Field Marketing Officer / Field Marketing Executive

Reports to: Marketing Manager / Head of Marketing

Job Purpose:

To execute marketing activities and campaigns on the ground to increase brand visibility generate leads and support sales growth. The Field Marketing Officer acts as the link between the marketing department and the market ensuring that brand strategies are effectively implemented in the field.

Key Responsibilities:

1. Campaign Execution

Plan and implement field marketing campaigns in assigned regions.
Organize and manage events activations product demonstrations and promotional activities.
Ensure all field campaigns are aligned with brand guidelines and company objectives.

2. Market and Customer Engagement

Engage directly with customers partners and retailers to promote products or services.
Gather customer feedback and relay insights to the marketing and sales teams.
Identify opportunities for brand growth through field interactions.

3. Sales Support

Work closely with the sales team to drive lead generation and conversion.
Support in-store promotions merchandising and point-of-sale visibility.
Track and report on campaign impact on sales performance.

4. Branding and Visibility

Ensure consistent brand representation across all physical touchpoints.
Oversee installation and maintenance of marketing materials such as banners posters and displays.
Monitor competitors marketing activities and report on trends.

5. Reporting and Analysis

Prepare post-activation reports and analyze return on marketing investment (ROI).
Provide regular updates on campaign performance and field insights.
Recommend improvements to enhance marketing effectiveness.

Requirements

Key Requirements:

Education & Experience

Bachelors degree in Marketing Business Administration Communications or a related field.
24 years of experience in field marketing sales promotion or brand activation.
Experience in FMCG telecom consumer electronics or retail is an added advantage.

Skills & Competencies

Strong communication and interpersonal skills.
Excellent organizational and event management abilities
Data-driven mindset with basic reporting and analytical skills.
Ability to work independently and travel frequently.
Creativity adaptability and attention to detail.

Job Title: Field Marketing Officer / Field Marketing ExecutiveReports to: Marketing Manager / Head of MarketingJob Purpose:To execute marketing activities and campaigns on the ground to increase brand visibility generate leads and support sales growth. The Field Marketing Officer acts as the link be...