Manager, GTM Applications

The Role

Were looking for a Manager of GTM Applications to own and optimize our go-to-market systems across Marketing Sales and Customer Success. This role will oversee Salesforce as the core platform manage integrations across our GTM tech stack and run our internal development processes - ensuring we deliver scalable reliable and high-impact systems that accelerate revenue growth.

This person will act as the bridge between business needs and technical execution overseeing sprint planning managing our Salesforce Admin and driving governance across all GTM applications. This is a highly visible role at the intersection of technology and go-to-market strategy. Youll have the opportunity to shape the backbone of our revenue engine ensuring our teams have the systems data and processes to succeed at scale.

What Youll Do

• Serve as the primary owner of Salesforce and all connected GTM applications (e.g. CPQ marketing automation CS platforms data enrichment sales engagement etc.)
• Ensure systems are integrated stable and aligned with business objectives
• Manage Internal Development Process leading sprint planning backlog prioritization and requirements gathering in partnership with RevOps and GTM stakeholders
• Translate GTM strategy into system requirements and development roadmaps
• Define standards for documentation QA release management and change control
• Partner cross-functionally with Sales Ops CS Ops and Marketing Ops leaders to align system improvements with GTM initiatives
• Establish best practices for data governance hygiene and integrations
• Monitor system performance adoption and compliance with internal controls
• Continuously evaluate new GTM technologies and integration opportunities
• Drive automation workflow optimization and scalability across our tech stack
• Manage and mentor our Salesforce Admin

Qualifications

Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt perfectly align with the qualifications above we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• 5 years of experience in Salesforce administration development or GTM applications management in a SaaS or high-growth tech environment
• Strong understanding of GTM processes across Sales Marketing and Customer Success
• Experience running sprint cycles managing backlogs and partnering with RevOps and stakeholders on system priorities
• Hands-on expertise with Salesforce CRM (Admin/Developer certifications a plus)
• Familiarity with key GTM systems such as Salesforce MAPs Outreach Gainsight CPQ tools or similar
• Proven ability to manage technical staff (admins developers contractors) and coordinate cross-functional projects
• Strong analytical skills with the ability to translate business needs into scalable system solutions
• Excellent communication skills with the ability to partner across GTM and IT

Work Location: Austin Chicago New York or San Francisco

For those located in NY or SF for this role were embracing a hub-hybrid model designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 23 days per week typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect create and build momentum as a team.

What youll enjoy at Affinity

• We live our values:As owners we take pride in everything we do. We embrace a growth mindset engage in respectful candor act as playmakers and taste the soup by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits:We cover your medical dental and vision insurance premiums with comprehensive PPO HDHP and HMO options (in CA) and offer flexible personal & sick days to support your well-being.
• Retirement Planning:We offer a 401(k) plan to help you plan for your future.
• Learning & Development:We provide an annual education budget and a comprehensive L&D program.
• Wellness Support:We reimburse monthly for things like home internet meals and wellness memberships/equipment to support your overall health and happiness.
• Team Connection:Virtual team-building activities and socials to keep our team connected because building strong relationships is key to success.

Please note that the role compensation details below reflect the base salary only and do not include any variable pay equity or benefits. This represents the salary range that Affinity believes in good faith at the time of this posting that it will pay for the posted job.

A reasonable estimate of the current range is$90900 - $153360 USD Base. Within the range individual pay depends on various factors including geographical location and review of experience knowledge skills abilities of the applicant.