Integrated Marketing Manager (B2B)

Los Angeles, CA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

ABOUT XSOLLA:

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA companies partner with Xsolla to help them fund distribute market and monetize their games. Grounded in the belief in the future of video games Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators.

Headquartered and incorporated in Los Angeles California Xsolla operates as the merchant of record and have helped over 1500 game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win developers have all the things needed to enjoy the game.

For more information visit

We are hiring a talented and experienced Integrated Marketing Manager to partner with our marketing specialists to drive brand partnership activations and lead generation campaigns for Xsolla. A successful candidate will have the experience and passion to create manage deliver and measure campaigns across our paid owned and earned channels. He/she will have the opportunity to drive campaign effectiveness and profit drivers for the company by collaborating with our internal teams and external channel partners to create compelling branded content.

In addition we are looking for a highly organized individual who can effectively work on and deliver multiple projects simultaneously to liaise with our product business development customer support finance legal and global operations colleagues and stakeholders in offices located around the world.

You will take ownership of campaigns with direct supervision from the Chief Marketing & Growth Officer and work alongside the Experiential Regional and Product Marketing teams in agroup effort to execute the larger Xsolla Marketing strategy. This role is based in the Xsolla Global Headquarters Los Angeles California office.

Responsibilities

Create manage measure go-to-market strategies for our new solution launches;
Manage the paid owned earned channel campaigns across the Xsolla enterprise and community;
Integrate and execute with advertising CRM (Email campaigns) digital activations online social media brand campaigns and industry events;
Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms ;
Document deliver report and measure the effectiveness of our marketing campaigns;
Work with our internal design advertising product public relations and analytics teams to deliver integrated campaigns to generate quality leads for Xsolla;
Optimize results in an effort to decrease costs per activations;
Deliver within the allocated marketing budget for campaigns and with our regional teams around the world;
Develop and measure key metrics around the business including customer acquisition conversion rates engagement rates satisfaction and renewal rates.

Requirements

Bachelors degree in Marketing Design Business or a related field;
4-6 years of well-rounded marketing or business development experience in positions of increasing responsibility;
Proven track record of working with internal and external stakeholders and media outlets to deliver content and media-driven digital and physical campaigns;
Knowledge of using advanced artificial intelligence (AI) platforms to enhance operational efficiencies and to written create content;
Data specialist who can gather information report it and make recommendations based on findings from internal and external performance dashboards;
Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem;
Thorough knowledge of integrated marketing principles brand product and service management sales and business development; along with a demonstrated track record of success and performance;
Experience using key project management platforms including Jira Atlassian Google Analytics Slack Salesforce (Pardot and Marketing Cloud) Sprout Social and Google Suite;
Strong B2B experience identifying opportunities within the gaming and/or fintech industries from lead generation to forecasting utilizing digital marketing campaigns (end-to-end) to convert nurture and build life-long advocates as partners/clients
Ability to understand changing market dynamics translating them into actionable strategies to achieve company objectives
Ability to travel based on need. 10-20% for domestic and international travel.

Preferred

Flexibility compassion communicative transparency ownership
Experience with an entrepreneurial organization
Experience with a global company
MBA

Freedom to Act

Ability to work with minimal supervision while achieving a high degree of accuracy and meeting deadlines

Size and Complexity

Proven track record of successfully managing multiple priorities while maintaining a positive professional image of the organization

Interaction

Ability to lead and participate in special projects
Ability to handle confidential information with the utmost level of professionalism
Performs well on cross-functional project teams and with external vendors

External Relationship

Partners with external vendors and maintains positive relationships
Partners with clients and maintains positive relationships
Robust network of game developers and publishe

$70000 - $110000 a year

Benefits:

We are passionate about fostering a supportive environment for our team so we prioritize the physical mental and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical dental and vision plans unlimited Flexible Time Off and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities we ensure that our team thrives both personally and professionally. Together were not just building a business; were cultivating a community that values creativity collaboration and the transformative power of play.

Equal Employment Opportunity Statement:

Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race color religion sex national origin age disability sexual orientation gender identity or any other characteristic protected by law.

We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.

Criminal History Consideration:

For the Head of Global Payroll we will conduct a background check that may include the following

Criminal history check

Employment verification

Education verification

Professional license verification

Relevance to Job Responsibilities:

The background check is relevant to this position because of the following role responsibilities

Handling sensitive financial information/managing budgets/accessing funds

Accessing confidential company data

Ensuring compliance with regulatory requirements

Rights Under the Fair Chance Act:

Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices please contact emailprotected.

By submitting the following job application form you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to emailprotected.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

ABOUT XSOLLA:Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA companies partner with Xsolla to help them fund distribute market and monetize their games. Grounded in the belief in the fut...