Director, Fan Engagement & Marketing AS7603

Campus

OSU-Stillwater

Contact Name & Email

Emma Kelley

Work Schedule

Monday through Friday 8:00am-5:00pm with evenings and weekends for events

Appointment Length

Regular Continuous/Until Further Notice

Hiring Range

Commensurate with education and experience

Priority Application Date

Applications will be accepted until a successful candidate has been hired.

Special Instructions to Applicants

A complete application consists of a resume cover letter list of professional references and completed IAWP Employment Approval form which can be found at Applicants that do not provide these materials will not be considered for the position.

About this Position

The Director of Marketing & Fan Engagement will lead the strategy planning and execution of marketing and fan experience initiatives for Mens Basketball and additional assigned sports while serving as the secondary marketing lead for Football. This includes developing & executing:

1. All in-person and grassroots-style campus/community marketing initiatives that involve teams spirit mascot etc. while creating advertising strategies and requests in collaboration with -and for execution by- other units that engage in promotion (sales digital strategy communications broadcast production etc.). Managed distribution channels such as local & campus establishments (schools sponsors businesses clubs residence halls etc.) A-frames bus stops campus closed circuit TV chalking common area signage & activations etc. This includes development & distribution of collateral such as posters schedule cards flyers roster cards game programs etc. while assisting with distribution of sales collateral. Will include appropriate sales collateral and/or sales rep(s) for any initiatives that could produce in-person sales transactions e.g. include Student Sales rep at an on-campus pep rally or Group Sales rep at youth league visit.

2. Will serve as main contact with sport coaches student-athletes ops directors sport administrators spirit band mascot student spirit orgs videoboard/TV in-game sponsorships and others.

3. Event presentation lead event presentation strategy with a focus on energy atmosphere and home-field advantage. Oversee game scripts entertainment elements and in-game promotions while working with sponsorship team so that it aligns with those goals in collaboration with Orange Power Studios(videoboard/TV)

4. Attendance & sales promotions develop and execute promotions theme nights and incentive programs to drive attendance and ticket sales

5. Developing & leading fan experience feedback programs such as surveys and focus groups (including OSU student leadership) and using them to enhance organic word-of-mouth marketing and fan experience

6. Partner with creative and content teams to develop assets for marketing campaigns and in-game use and ensure alignment across marketing sales sponsorships and media teams.

Required Qualifications

• Bachelors Marketing Sales Public Relations or related field (degree must be conferred on or before agreed upon start date)

• 3 years experience in college athletics marketing & event presentation

• Skills Proficiencies and/or Knowledge:

  Proven ability to drive growth in crowd noise attendance and sales by relentlessly developing and executing innovative and creative ways to enhance the fan experience and market sport programs. Must be able develop and execute run-of-show. High energy & production output creativity proactivity and openness to experimentation with humility to learn from unsuccessful initiatives are required for success in this role. Must be able to lead organize inspire and drive a team of full time and part time employees including students.

Preferred Qualifications

• Masters

• 3-5 years experience in NCAA Division I athletics marketing/promotions or University experience.