is the leading IT job portal in Vietnam. We have helped hundreds thousands of IT professionals advance their careers and over ten thousand companies find great talents. Our vision and mission is to Excite The IT In Vietnam by Great Hiring and Create A Place For IT People To Advance Their Careers.

We are seeking a Marketing Manager to lead ITviecs integrated marketing strategy that drives Brand Growth Community Engagement and Platform Growth. This role combines brand leadership digital performance management and service commercialization ensuring ITviecs marketing efforts translate into measurable business impact and long-term brand equity.

Your main duties and responsibilities

Brand Strategy & Positioning (40%)

• Build and sustain ITviecs brand identity ensuring all communications consistently reflect our mission archetype and tone of voice.

• Develop annual brand strategy aligned with ITviecs Vision 2030.

• Oversee creative campaigns that increase brand awareness emotional connection and recall.

• Monitor brand performance through awareness sentiment and engagement KPIs.

Community Engagement & Events (30%)

• Develop annual strategy for ITviecs Community programs and platforms.

• Plan and deliver online/offline events that build trust and engagement among IT professionals and employers.

• Encourage user-generated content (UGC) and collaborate with influencers other communities or tech leaders to foster authentic interaction.

• Measure community growth event satisfaction and user advocacy impact.

Digital Platform & Asset Growth (15%)

• Oversee the growth and optimization of ITviecs digital assets: Website Blog App Content Hub Segment Landing Pages etc.

• Collaborate with Product and Development teams to enhance platform engagement (MQUP MAU Login Signup etc).

• Oversee data tracking analytics and marketing automation tools (e.g. GA4 CRM or Looker Studio) to measure marketing impact.

• Align content strategy and performance campaigns with business goals.

Employer Branding Services & Revenue (15%)

• Co-develop Employer Branding service products (Sponsored Blogs Interview Videos Best IT Companies campaigns) with Sales and Product team.

• Oversee the Communication Design for Product Launches.

• Oversee marketing activities that generate B2B leads and new service demand.

• Evaluate deliverables ROI and client satisfaction to improve pricing packaging and delivery.

Leadership & Collaboration

• Lead and mentor a multi-functional Marketing team (Digital Marketing Content Design Growth Market Research Community). Supported by senior MKT specialists in Performance Content and Growth.

• Foster collaboration across Product Sales and CLT teams to align strategies and KPIs.

• Manage external vendors and partners for creative production events and media.

• Encourage a data-informed creative and ownership-driven team culture.

• Plan propose and report for Annual Marketing Strategy Budgeting with clear outcomes.

Department: Marketing

Team Size: 10

Reports to: General Director

Location: Ho Chi Minh City Vietnam

Employment Type: Full-time

Requirements

Experience & Track record

• 710 years of marketing experience with at least 3 years in leadership or managerial roles within internet business HR tech SaaS or digital-led service platforms (recruitment fintech edtech).

• Proven success in leading brand or community campaigns with measurable outcomes in engagement or revenue.

• Strong analytical mindset with familiarity in data tracking and performance tools (GA4 BigQuery Looker Studio CRM etc).

• Strong understanding of how digital products and platforms operate including user journey funnels product lifecycle and growth loops.

• Excellent communication and writing skills in both Vietnamese and English.

• Creative structured and confident in leading multi-functional teams and cross-department initiatives.

Preferred Qualities

• A builders mindset you dont just market you shape ecosystems and create long-term brand value.

• Ability to translate creativity into measurable business impact through data-informed decisions.

• Passionate about producing high-quality work with speed clarity and sustainability.

• Comfortable working with data experimentation and cross-functional collaboration.

• Genuine curiosity for people tech and growth.

• You balance creativity and commercial sense every campaign has a clear ROI.

• You thrive in fast-moving AI-booming environments and can lead both creative and data-driven conversations.

Benefits

We have a fun straight talk action oriented and transparent culture. We call our employees VIPs because each of our people is a Very Important Person.

Our benefits for VIPs:

• 13th month salary

• Attractive paid leave every year

• Salary increase twice per year: April & October

• Yearly health check-up

• Hybrid working model: 1 day to work from home per week

• Shorter working hours: 8:30 AM - 5:00 PM (1:30 hour for lunch)

• Laptop and screen provided

• Quarterly team building budget

• Yearly company trip (inside & outside Vietnam)

• Gifts on special occasions: Mid-autumn Christmas Tet holiday

• Lunch allowance; Free fruits snacks & parking fee

• Full insurances regarding to Labor law

• Special gifts for Old-timers (VIPs works over 5 years)

• Soft skills training & career coaching

• Growth-focused environment