At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Data Analytics:
- Assists the Brand manager in preparing reports to monitor and evaluate key categories performance (such as market share distribution price).
- Assists in monitoring category development closely eg. Competitor performance launch and relaunch price changes digital contents.
- Helps develop strategic plan for NIVEA category to drive NIVEA category growth.
New product launches and execution:
- Supports the Brand Manager in executing go to market strategy for NIVEA launches and giving guidance to other departments (S&CM Sales) by steering the marketing mix (price promo media distribution etc.).
- Follow the go to market process by ensuring on time delivery of product artworks presentations materials and sales samples.
- Helps ensure perfect execution on all touchpoints (digital ATL PR) closely working together with Brand Manager Media and Digital teams.
- Helps ensure internal excitement for the category launches and relaunches by being passionate about the brand and products.
Collaboration with internal and external stakeholders:
- Support the Brand Manager to liaise with global/regional/Southern Europe teams and agencies in activating marketing campaigns.
- Assist Brand Manager in working closely with S&CM in translating campaigns to consumer engagement activities that can be used for major activities with key retailers.
- Support in execution of upcoming brand activities/PR/Influencer events.
- Support in the consumer interactions coming from Customer channels providing responses to customer inquiries about our products.
Your Profile
Graduated (Bachelor) in Marketing Business Administration Communication or any related course.
Fluent in Portuguese and English. Spanish is a plus.
Background in Personal Care or Skin Care is an asset.
Experience in Marketing and/or Trade Marketing is a plus.
Highly organized detailed driven proactive mindset able to manage multiple priorities with initiative and efficiency and strong interpersonal skills.
Proficiency in Microsoft Office (Excel Word PowerPoint).
Please note that while this opportunity is an internship its oriented at growth and development. Wed like the person hired in this position to grow professionally with us into becoming a Brand Manager.
Required Experience:
Manager
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose W...
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Data Analytics:
- Assists the Brand manager in preparing reports to monitor and evaluate key categories performance (such as market share distribution price).
- Assists in monitoring category development closely eg. Competitor performance launch and relaunch price changes digital contents.
- Helps develop strategic plan for NIVEA category to drive NIVEA category growth.
New product launches and execution:
- Supports the Brand Manager in executing go to market strategy for NIVEA launches and giving guidance to other departments (S&CM Sales) by steering the marketing mix (price promo media distribution etc.).
- Follow the go to market process by ensuring on time delivery of product artworks presentations materials and sales samples.
- Helps ensure perfect execution on all touchpoints (digital ATL PR) closely working together with Brand Manager Media and Digital teams.
- Helps ensure internal excitement for the category launches and relaunches by being passionate about the brand and products.
Collaboration with internal and external stakeholders:
- Support the Brand Manager to liaise with global/regional/Southern Europe teams and agencies in activating marketing campaigns.
- Assist Brand Manager in working closely with S&CM in translating campaigns to consumer engagement activities that can be used for major activities with key retailers.
- Support in execution of upcoming brand activities/PR/Influencer events.
- Support in the consumer interactions coming from Customer channels providing responses to customer inquiries about our products.
Your Profile
Graduated (Bachelor) in Marketing Business Administration Communication or any related course.
Fluent in Portuguese and English. Spanish is a plus.
Background in Personal Care or Skin Care is an asset.
Experience in Marketing and/or Trade Marketing is a plus.
Highly organized detailed driven proactive mindset able to manage multiple priorities with initiative and efficiency and strong interpersonal skills.
Proficiency in Microsoft Office (Excel Word PowerPoint).
Please note that while this opportunity is an internship its oriented at growth and development. Wed like the person hired in this position to grow professionally with us into becoming a Brand Manager.
Required Experience:
Manager
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