Director of Marketing
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Job Location:
Orlando, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Legacy Restoration Janney Roofing and Southern Roofing & Renovation are leading regional brands coming together to form the 4th largest residential roofing and home exterior company in the U.S. backed by a high-growth private equity firm. Operating across 20 regional markets each brand brings deep roots and local credibility while benefiting from the shared strength of a national platform.
As we accelerate our next phase of growth were looking for a strategic results-driven Director of Marketing to help lead the charge. This is a rare opportunity to shape the marketing engine of a rapidly scaling home services platform with a focus on digital lead generation brand expansion and team leadership across multiple geographies. Youll work at the intersection of growth strategy and execution leading a team of regional marketers while rolling out high-performance campaigns that drive measurable revenue impact.
If youre energized by the idea of building something big fast and lasting this is your seat at the table.
The Director of Marketing is responsible for developing and executing strategic marketing initiatives that strengthen the companys brand presence drive business development and support revenue growth within the construction sector. This role combines deep industry knowledge with creative marketing leadership to position the firm as a trusted partner for clients subcontractors and community stakeholders.
KEY RESPONSIBILITIES:
1. Strategy & Leadership
- Develop and implement the overall marketing strategy aligned with business goals and growth targets.
- Lead the marketing team external agencies and vendor partnerships.
- Partner with executive leadership business development and operations teams to ensure marketing supports bid strategy project pursuits and client engagement.
2. Brand & Market Positioning
- Strengthen the companys brand identity across digital print trade and community platforms.
- Oversee the creation of case studies project spotlights proposal templates and client presentations.
- Ensure messaging highlights safety sustainability innovation and project delivery excellence.
3. Business Development Support
- Partner with estimating and sales teams to produce high-quality RFP/RFQ submissions and pursuit collateral.
- Develop competitive intelligence on industry trends competitors and client opportunities.
- Support client relationship building through events sponsorships and targeted outreach.
4. Digital Marketing & Communications
- Manage website social media channels and digital campaigns to showcase project portfolio and company expertise.
- Lead content development (articles press releases newsletters video storytelling).
- Implement analytics and reporting to measure ROI and optimize campaigns.
5. Community & Stakeholder Engagement
- Coordinate participation in trade shows industry associations and community events.
- Build programs that highlight corporate social responsibility and community involvement.
- Partner with HR on employer branding and recruitment marketing.
QUALIFICATIONS:
- Bachelors degree in Marketing Communications Business or related field (Masters preferred).
- 812 years of progressive marketing experience preferably in home services.
- Proven track record in brand management B2C marketing and business development support.
- Strong project management writing and storytelling skills.
- Experience with CRM tools proposal software and digital analytics platforms.
- Ability to collaborate with cross-functional teams and influence senior leadership.
- Ability to travel up to 20% of the time.
Success Profile
- Strategic thinker with hands-on execution capability building a marketing function.
- Skilled in balancing creative storytelling with data-driven decision-making (Google Analytics).
- Comfortable in a fast-paced deadline-driven environment
- Passion for showcasing the companys role in building communities infrastructure and client partnerships.
Why Join Us
- Be a key player in one of the fastest-growing home services platforms in the U.S.
- Work with passionate performance-driven leaders who are invested in your growth.
- Help shape the marketing vision for multiple beloved regional brands.
- Make a direct impact on the growth trajectory and value creation for the company.
$150000 - $200000 a year
We take great pride in delivering a5 Star customer experiencequality workmanshipfor our customers andupholding an outstanding work environmentfor our employees.
The atmosphere at Legacy nurtures a culture ofexcellenceaccountabilityprofessionalismandcontinued growth and improvement. Giving back to the communities we serve is a vital component of our core values; we frequently volunteer as a group and enjoy team building activities that focus onpersonal development and bettering the lives of employees customers and our communities.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Quality roofing, siding, window & gutter repair / replacement from local exterior contractors. See how our commitment to excellence can revive your home.
