Digital & Guest Analytics Specialist

Position Summary
The Digital & Guest Analytics Specialist will support the growth of the digital and ecommerce channels and contribute to our personalization strategy for ski hospitality and retail businesses. This hybrid role is evenly focused on business analyticsbuilding digital dashboards analyzing performance and automating reportingand guest data mining and segmentation using our Customer Data Platform (CDP) to unlock guest insights segmentation and personalization opportunities. The ideal candidate thrives at the intersection of digital analytics and guest dataable to connect digital marketing ecommerce sales and retail performance metrics into actionable insights that improve the guest journey across all touchpoints. This position reports to the Chief Digital Officer.

The budgeted salary range for this position is $72500-$86500. Actual pay will be dependent on budget and experience all our salaried roles are eligible for bonus.

Job Posting Deadline
Applications for this position will be accepted until October 31 2025.

Essential Job Functions
Business Analytics
    Partner with cross-functional teams (digital marketing ecommerce IT product business unit (BU) marketing) to ensure Key Performance Indicators (KPIs) are clear actionable and aligned to business goals while providing analytics needs by channel
    Serve as key contributor to the digital monthly business reviews report in support of the digital team
    Develop define maintain and automate ecommerce and digital marketing dashboards including funnel reports and annual demand forecasting for ecommerce; build out best practices for digital reporting
    Create and work with engineering and business teams to implement a plan for growing digital and guest analytics maturity through automated reporting ongoing tracking of core KPIs and connecting ad-hoc analysis to business objectives
    Produce regularly cadenced and ad hoc reports as well as executive-level summaries that inform operational and strategic decisions
    Conduct ongoing analysis surrounding ecommerce digital marketing acquisition/retention lifetime value (LTV) customer journeys funnel analysis etc.
    Analyze user behavior demographic and transaction data to drive optimizations in our product development customer growth cross-sell and up-sell opportunities and business strategies
Customer Data Mining & Insights 
    Proactively mine guest data in the Customer Data Platform (CDP) for actionable insights and surface them to the digital business teams and occasionally other teams
    Use the CDP to build and refine guest segments that support retention loyalty marketing campaigns and targeted engagement strategies across ski hospitality and retail
    Serve as the CDP subject matter expert super user administrator vendor day-to-day manager and internal trainer
    Support campaign measurement and A/B testing providing post-campaign insights and recommendations
    Partner with digital and ecommerce leads to align data insights with personalization and recognition strategies
    Contribute to a culture of data-driven decision-making across all guest-facing lines of business
    Other duties as assigned
 

Qualifications :

Education & Experience Requirements
    Bachelors degree or equivalent experience in Business Analytics Marketing Analytics MIS or Economics or related field. 
    3-5 years in a business analytics CRM or data insights role (internships and academic projects considered).

Knowledge Skills & Abilities
    Proficiency in Google Analytics (GA4) and Looker Studio
    Experience building automated and ad-hoc reporting and analysis in BI tools (e.g. Tableau Power BI Looker)
    Exposure or understanding of CDPs or Customer Relationship Management (CRM) systems (Salesforce Marketing Cloud Adobe Amperity Lexer etc.)
    Basic SQL skills for light Customer Data Warehouse queries 
    Strong curiosity and problem-solving mindset; ability to dig into data independently identify meaningful insights and connect them to business impact
    Excellent communication skills for both technical and non-technical audiences
    Comfortable managing multiple priorities in a fast-paced guest-centric business environment
    Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make projects successful 
    Skilled in managing relationships with both internal and external stakeholders 
    Ability to work effectively with different departments to achieve business objectives 
    Proficient knowledge in developing and executing business strategies that align with the companys long-term goals 

Additional Information :

Work Environment & Physical Demands  
    Abilitytostand type and sitat desk/computerformostof the work shift executing repetitive movements 
    No adverse or hazardous conditions 
    Not required but preferred to be able tooccasionallyliftpush or pull 25 lbs. individually or with assistance 

Job Benefits 
This position is classified as a regular full-time position eligible for the following benefits: 
Enrollment dates differ across the various programs.   
    Health Dental and Vision Insurance Programs 
    Flexible Spending Account Programs 
    Life Insurance Programs 
    Paid Time Off Programs 
    Paid Leave Programs 
    401(k) Savings Plan 
    Employee Ski Pass and Dependent Ski Passes  
    Other company perks 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at .         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Companys benefits and other compensation visit One participates in E-Verify.

E-Verify & Right to Work Poster

Remote Work :

No

Employment Type :

Full-time