Digital Paid Social Specialist
Share
Job Location:
Oakbrook Terrace, IL - USA
Yearly Salary:
$ 70000 - 85000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Are you looking for a new opportunity in social Castle Automotive Group is a multi-rooftop automotive group that also runs e-commerce operations (parts accessories etc.). Were looking for a hybrid paid social / analytics pro who lives in the data but also isnt afraid to get their hands dirty managing campaigns.
As a Digital Paid Social Specialist you will own paid social campaigns from end to end: strategy setup optimization reporting and scaling. You will dig into the numbers test new ideas and work cross-functionally with creativeSEO and operations teams. Your domain will be automotive and e-commerce youll already know the levers metrics and pitfalls in both verticals.
Key Responsibilities
- Develop and execute paid social media campaigns (Meta TikTok Snapchat Instagram LinkedIn where relevant)
- Build audience targeting strategies (lookalikes interest custom retargeting)
- Monitor and optimize campaigns: budget pacing bid strategy creatives placement shifts
- Run A/B tests on ad creative audience copy and formats
- Build dashboards and reports (Looker Studio Power BI Data Studio) to track KPIs (ROAS CAC CTR CPL etc.)
- Analyze channel performance and translate into actionable insights
- Coordinate with creative team for ad development and iteration
- Stay on top of trends in automotive e-commerce and paid social (platform algorithm changes new ad formats)
- Work closely with leadership to forecast budgets allocate spend and plan scaling
- Oversee compliance ad policy and campaign QA
Required Qualifications
- 3 years experience managing paid social campaigns
- Proven track record in automotive and e-commerce verticals
- Deep familiarity with Meta Ads Manager and other social ad platforms
- Strong analytical skills comfortable with spreadsheets data tools and dashboards
- Experience with A/B testing and experimentation frameworks
- Excellent communication skills youll be reporting to leadership and interfacing with creative/operations
- Ability to multitask pivot quickly and manage multiple campaigns concurrently
Nice-to-Haves
- Experience with SKAGs campaign structure best practices
- Exposure to programmatic or display advertising
- Familiarity with first-party data audience platforms CDPs
- SQL or ability to work with data engineers
- Experience with automotive inventory feeds DMS integrations or dealership digital marketing
What We Offer
- 401(K) with employer match
- Major medical dental (50% employee paid premiums)
- Vision
- Voluntary Benefits (Accident Critical Illness Disability and more)
- Life Insurance
- Paid Time Off
- Employee vehicle purchase discounts
- Career advancement opportunities
- Fun work environment
Digital Paid Social Specialist: $70000 - $85000 per year
Compensation will be based on performance and experience; pay ranges may vary from displayed amounts
We are looking for qualified quality people who are ready to start their career within our family. We are a drug free EEOC and Affirmative Action learn more about us visit: Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
Castle Buick/GMC, North Riverside, is looking for a Porter to join our team. We are committed to delivering an extraordinary customer experience daily and a su...
