Marketing Manager Automotive (Remote)
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Job Location:
Any - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a multi-faceted Marketing Manager who will develop marketing strategies and campaigns that improve our brand presence and drive traffic and leads. The Marketing Manager will share our story through compelling content and increase pipeline growth. You are strategic while getting into the weeds to execute plans and bring energy to the team. You will help build and maintain a strong and consistent brand presence through a wide range of online and offline marketing channels. You bring passion and new ideas to the table understand how to drive ROI measure marketings impact and are a strategic business partner able to work across all levels to achieve goals. You will work closely with members of the marketing product management and sales teams and report to the Head of Marketing Automotive.
- Plan develop and execute successful marketing strategies integrated campaigns and tactics that boost our brand reputation build pipeline and drive revenue.
- Develop content marketing plans across channels including; websites blogs events email e-newsletters social media that attracts and converts the target market. Produce valuable content that engages educates and motivates target groups and fuels external marketing campaigns to promote rankings engagement and leads.
- Own the implementation of marketing plans and tactics taking strategies from concept to successful execution across relevant channels to achieve team goals.
- Generate and oversee the creation of customer testimonials (both print and video) and the creation of compelling case studies to highlight the value we deliver to the industry and build trust and credibility.
- Improve measurable results by analyzing campaign and tactic metrics across channels; use reporting tools to evaluate content and channel performance and make adjustments to improve ROI.
- Analyze data including market trends customer insights and research to make data-driven decisions and inform marketing strategies and tactics.
- Build strategic relationships and partner cross-functionally to ensure alignment with business goals.
Qualifications :
- Bachelors Degree
- 10 years of experience developing B2B marketing strategies marketing plans and tactical execution.
- Experience in the Automotive or related industry.
- Experience with outstanding creative writing developing impactful content taking complex technical information and translating it into compelling stories for a B2B audience.
- Experience executing integrated marketing campaigns across digital marketing channels and utilizing best practices.
- Experience navigating in a collaborative cross-team capacity
- Up-to-date with the latest trends and best practices in marketing and content marketing.
- Demonstrated proficiency with marketing applications of AI tools
Additional Information :
Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including full medical dental vision and matching 401K
- Fully remote environment
- Flexible time off including volunteer time off vacation sick and 12-paid holidays
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward and recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range individual pay is determined by work location and additional factors such as job-related experience and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion color sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
#LI-Remote
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Sales Experience
- Mechanic Experience
- Customer Service
- Dealership Experience
- GM Vehicles
- Management Experience
- Upselling
- Auto Service Management
- Automotive Repair
- Computer Literacy
- Leadership Experience
- Automotive Service
About Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more
