Influencer Marketing Manager

BUILT ON FLAVOR. FUELED BY PEOPLE.

Whats it like to work at Kinders Well theres a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that theres also plenty of hard work. Because we dont just like flavor were obsessed with it.

With over 100 products sold nationwide were now a top-five brand in multiple flavor categories at Costco Walmart Whole Foods and more. Were not your typical CPG company. Privately held and founder-led we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue we need more smart-and-scrappy flavor-obsessed people to come aboard. If youre looking for a place where you can see the real impact of your work... this is it!Every day youll be part of a journey to add flavor to millions of meals and lives.

The Influencer Marketing Managerwillbuild a powerful community of culinary storytellersgrillmasters home cooks and food experimenters who bring Kinders flavor to life. This role owns end-to-endinfluencerstrategy outreach negotiations content review and reporting across paid and earned programs.

This person will be deeply embedded in the food contentlandscape frommacroTikTok kitchen talent to micro-influencerssharing simple weeknight recipes. They willidentifyinfluencerswho can authenticallyshowcaseourproductsand help scale Kinders presence through culturally relevant high-performing content.

Key Responsibilities

Influencer Strategy & Program Design

• Define Kinders approach to influencer marketing includingstrategiesforseasonal moments ( season summer grilling holiday) product launches cooking trendsretailerneedsand evergreen flavor storytelling.

• Own annual influencer budget contractworkflowsand paid media support.

InfluencerSourcing Vetting & Negotiation

• Identifyinfluencersacross whose cooking style and audience align with Kinders brand ethos.

• Leverage current agencypartnerwhile exploringalternative platformsto source creators evaluate performance and negotiate fair rates.

• Build long-term relationships withinfluencers agents and managers.

Campaign & Content Management

• Manage end-to-end execution of influencer campaigns: briefing reviewing content providing feedback and driving approvals.

• Ensure content feels real and authentic to the creatorNOT overly polishedscriptedorproduct forward.

Measurement & Reporting

• Track performance metrics including reach engagement video completion saves data insights tooptimizefuture strategies anddemonstrateprogram impact.

• Buildcustomreports for cross-functional teams summarizingresultsand learnings.

Cross-Functional Collaboration

• Partner with Social MediaManagerandtheDigitalTeam to ensureinfluencercontent aligns with brand prioritiescampaign messagingand is integrated intoorganic channels and the website.

• Collaborate with Community Management Coordinator and Social Media Manager onthe product seeding program.

• Work with Legal/Compliance on FTC guidelines and brand safety.

Qualifications

• 46 years of influencer/creator marketing experience within food lifestyle or CPG.

• Strongtrack recordof managing influencer campaigns with measurable results.

• Deep understanding of food creator culture kitchen content formats and platform trends.

• Exceptional interpersonal and communication skills with a proven ability to build andmaintainrelationships with talent and agents.

• Strong negotiation skills for contracts deliverables and rates.

• Ability to manage budget reporting and multiple creator workflows simultaneously.

• Proficient with influencer marketing platforms and analytics tools.

• Strong analytical abilities with experience using data to make informed decisions and report on campaign effectiveness.

• Excellent organizational and project management skills with the ability to manage multiple campaigns simultaneously.

Things About the Way We Work

• No two days here are the same.

• We try to be good team members and good communicators but we dont live by hierarchy and structure everyone is a difference maker here.

• We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.

• We believe our job is to take smart risk not to eliminate risk.

• We believe in growing our skills and becoming a better company with more managerial expertise but we are an entrepreneurial company at heart.
• We arent trying to be average we want to do exceptional things and we are willing to work hard to achieve them.

Pay Transparency

The expected starting salary range for this role is $115000- $130000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education qualifications performance and business needs.

SEASONED FOR SUCCESS:

• No two days here are the same.
• We try to be good team members and good communicators but we dont live by hierarchy and structure everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise but we are an entrepreneurial company at heart.
• We arent trying to be average we want to do exceptional things and we are willing to work hard to achieve them.

BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off 401k bonus / incentive eligibility equity grants competitive health benefits and other family-friendly benefits including parental leave. Kinders benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. Were a people-first company built on connection collaboration and balance. Most of our work happens in the office to spark creativity and community but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS:

Kinders is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need any accommodation during the application process or to perform these job requirements please reach out to us at