Manager of Digital Messaging
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our Fortune 100 financial services client is seeking a Manager Digital Messaging to support their Canadian Marketing Digital Growth team. This role will play a key part in the banks next phase of growth and customer engagement initiatives.
The Manager Digital Messaging will be responsible for the end-to-end delivery of digital marketing communications across authenticated channels (Mobile Banking Online Banking ABM) and email. This role will collaborate with journey managers campaign enablement teams analytics and channel partners to execute and optimize customer-facing campaigns ensuring seamless omni-channel experience and compliance with CASL and privacy regulations.
The individual will deliver a customer-centric digital messaging strategy that supports acquisition engagement and retention objectives across the banks digital ecosystem.
The Details:
- Location: Toronto ON (hybrid; 4 days per week onsite in Old Toronto)
- Duration: Approximately a 12-month consulting project with the possibility of extension
- Benefits: We offer benefits to our full-time consultants including Health Vision Dental 401K plan Life Insurance Pretax Commuter Benefits and an incredibly supportive team cheering you on!
What youll do:
- Champion a customer-first approach by coordinating cross-functional teams to create and launch digital campaigns across mobile online ABM and email channels.
- Ensure compliance with CASL anti-spam and privacy regulations in all campaign activities.
- Partner with analytics data science and marketing science to deliver full-funnel measurement and integrate lower-funnel data sources (e.g. Adobe Analytics authenticated channel metrics).
- Identify and recommend campaign optimizations such as triggers deep linking retargeting and omni-channel opportunities that resolve customer pain points.
- Collaborate with journey managers and campaign enablement to investigate and resolve pre- and post-production issues.
- Lead campaign testing and post-campaign analysis providing insights and recommendations for continuous improvement.
- Oversee day-to-day project management including campaign timelines risk mitigation and coordination with internal and external partners.
- Contribute to a high-performance and inclusive culture fostering collaboration coaching and knowledge-sharing across teams.
Qualifications :
- Minimum of 34 years of digital marketing experience including authenticated and email channels.
- Experience with digital marketing platforms such as Responsys Adobe Campaign Adobe Journey Optimizer Salesforce Marketing Cloud and Adobe Experience Manager.
- Familiarity with Adobe Analytics Power BI and Adobe CDP.
- Strong project management skills with the ability to prioritize multiple initiatives and manage campaign delivery end-to-end.
- Proficiency in Excel reporting pivot tables and advanced formulas.
- Knowledge of multi-touch attribution and/or marketing mix modeling.
- Strong leadership communication and decision-making skills with the ability to influence across teams.
- Bilingual proficiency in English (French or Spanish is an asset).
Additional Information :
A diverse workforce is a strong workforce. To deliver growth at BLEND360 and for our clients we believe as a Talent Solutions Company we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history our growth and continues to have a profound impact on our success. We are determined to ensure equality in the workplace within our team and as an extension of our clients team.
BLEND360 is an equal opportunity employer.
Remote Work :
No
Employment Type :
Contract
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Blend360 is an award-winning provider of data, analytics, and talent solutions for Fortune 500 companies. The company has made the Inc. 5000 list of Fastest Growing Companies every year they have been in business and has been awarded a world-class ranking in client satisfaction for th ... View more
