Who We Are

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2Ks portfolio currently includes several AAA sports and entertainment brands including global powerhouse NBA 2K renowned BioShock Borderlands Mafia Sid Meiers Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR 2K

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they dont meet every requirement for the role. If youre interested in the job and think you have what it takes to work at 2K we encourage you to apply!

What We Need

Were looking for a culturally curious detail-oriented and collaborative Associate Manager of Brand Marketing to help support and activate the NBA 2K brand across campaigns and cultural touchpoints. Youll work closely with cross-functional teams to ensure brand consistency cohesion and impact across NBA 2K campaign beats.

This role is ideal for someone with 3 years of experience in a marketing advertising or related role. We are looking for someone whos organized eager to learn and passionate about how brands show up in culture. Youll need to be a strong communicator a fast learner and someone who thrives in a team environment where you can support and contribute to bigger-picture strategies while owning key pieces of execution.

If you want to live at the intersection of sports style music gaming and storytelling youll feel right at home here.

What Youll Do

Cultural Activation Support

• Support the execution of brand activations across culture-focused teams (Energy Community Partnerships Music).

• Ensure brand consistency in culturally driven initiatives and partnerships.

Track Cultural Presence

• Monitor the brands presence across cultural beats and provide brand-informed feedback and observations.

• Help identify opportunities to strengthen brand expression in the culture space.

Toolkits & Campaign Beat Support

• Assist in the development of campaign toolkits and participate in creative reviews for brand-led beats and moments.

• Help ensure cross-functional teams have the assets and context needed to bring campaigns to life.

Athlete Branding Support

• Collaborate with the Manager to develop and support athlete brand cohesion plans.

• Help maintain alignment between athlete storytelling and core brand strategy.

Brand Guidelines & Tools

• Assist in maintaining brand guidelines templates and tools.

• Help ensure teams across the organization are using brand assets properly and consistently.

What Will Make You A Great Fit

• 2-4 years of experience in brand marketing cultural marketing or a related field

• Strong attention to detail and organizational skills

• Familiarity with brand strategy creative development or cultural marketing

• Comfortable working in cross-functional environments and contributing to multiple projects at once

• Clear communicator with strong written and verbal skills

• Eager to learn and grow within a fast-paced collaborative team

• Passion for culture especially where sports gaming music and storytelling intersect

• Proficient in PowerPoint (or Keynote) and Excel

• Bachelors degree in marketing communications or a related field

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.

The pay range for this position in California at the start of employment is expected to be between $78900 and $116760 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Companys discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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