Marketing Manager, VidCon

This role is based in our Toronto Office

About FAN EXPO HQ

As part of FAN EXPO HQ and Informa (FTSE 100) we combine global resources with passionate fandom expertise. With over 10000 colleagues across 30 countries we create extraordinary experiences that connect communities and drive business growth through the power of live events.

About VidCon

VidCon is the worlds premier event celebrating digital content creation where creators fans and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55000 attendees 200 Featured Creators and 150 brand exhibitors cementing our position as the epicenter of digital culture. VidCon is part of the FAN EXPO HQ family of events.

The Opportunity

VidCons Marketing Manager leads the general marketing efforts for VidCons tentpole Anaheim event. This seasoned professional has extensive experience overseeing strategic efficient and breakthrough marketing campaigns tailored to driving ticket sales with an emphasis on social and digital. This person is responsible for developing and executing on strategic partnerships email marketing direction on marketing creative the VidCon website community management and collaborating with a PR agency as communications functions within the larger scope of all marketing initiatives. This role works proactively and collaboratively to craft successful marketing campaigns that increase VidCons brand awareness amongst its key audiences drive ticket sales track the effectiveness of marketing methods report relevant information after each campaign and manage the marketing budget. Experience in a cross-functional multi-faceted role is a must.

Key Responsibilities

• Develop strategic marketing plans for VidCon Anaheim to generate exposure increase engagement drive ticket sales and grow audiences optimizing all available platforms.
• Primary point for all third-party media agencies responsible for briefing the campaign running weekly meetings and understanding and communicating ongoing performance and how we are optimizing in real time.
• Ensure that marketing goals audience insights industry landscape and best practices are informing all campaign components.
• Oversight of VidCons website in collaboration with the digital marketing team.
• Ideate against and brief strategy breakthrough marketing creative for all platforms.
• Oversee the execution of VidCons email marketing as an integral component of the overall marketing mix optimizing segmentation to increase click-through rates and drive ticket sales conversions in conjunction with the digital marketing team.
• Research and execute upon strategic partnerships and promotions that increase VidCon brand glow and event awareness driving ticket sales.
• Assist the VP VidCon with the third-party PR partner.
• Collaborate with VidCons Social Media Manager on content calendars and creative as they ladder up to the overall marketing campaign. Provide community management support on social media platforms.
• Capture and communicate campaign plans for internal stakeholders.
• Maintain marketing budget assisting with advertising buy planning outreach and execution ensuring media strategy plans align back to business targets and audience growth strategy.
• Ensure all market-facing materials are on brand by partnering with the Creative team.
• Liaise across internal VidCon teams to ensure marketing needs and timelines are being met.

Qualifications :

Experience & Skills

• 5 years of experience in marketing in-house or at an ad agency within entertainment or media. Experience in event marketing and/or ticket sales marketing is a huge plus.
• Experience in overseeing comprehensive multi-platform marketing campaigns specifically as it relates to a consumers buying journey with a priority on ticket sales conversion.
• Data-driven mindset with experience setting KPIs analyzing performance and optimizing ROI.
• Proficient in email marketing strategy and copy writing for a variety of audiences.
• Solid understanding of all social media platforms and associated content management and analytics tools.
• Comfortable leading cross-company efforts.
• Superior interpersonal communication and presentation skills.

Attributes for Success

• Strong leadership skills and the ability to balance creative thinking with strong attention to detail.
• Demonstrated comprehensive knowledge of the creator ecosystem and its major players.
• Expert time-management prioritization and multi-tasking skills
• Solution-oriented approach and creative thinking are required
• Flexible and nimble with an ability to work in a highly creative collaborative matrix structure
• Willingness to work hard and have fun!

What We Offer

• Opportunity to help shape the future of VidCon as the worlds premier digital culture event
• Comprehensive training on VidCons distinct audiences and corresponding value propositions
• Collaborative innovative team environment with global resources
• Competitive compensation package
• Direct access to leading creators and brands shaping digital culture

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
•  Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Comprehensive time off package: 10 vacation days 8 paid emergency days 1 paid day to celebrate your birthday and up to 4 paid volunteering days
• Work from almost anywhere for up to 4 weeks per calendar year
• Competitive benefits including Share Match program
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

This posting will expire 10/30

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time