Talent and Influencer Marketing Lead

As the Talent and Influencer Marketing Lead you will live and breathe influencer marketing always being ahead of the curve with a sharp eye for trends and a bold creative mindset that pushes boundaries.

You know how to turn traditional programming on its head bringing fresh energy and innovation to everything you touch. Your experience in consumer-facing campaigns means you instinctively know how to spark genuine connections between ASOS and its audience. Youre fluent in the language of social across established platforms and emerging ones and youre constantly discovering rising talent and media opportunities that others havent spotted yet. Youre the go-to person for original ideas that drive cultural relevance and you know how to position ASOS as the fashion destination for 20-something style lovers.

The Details

• Lead and develop a team of influencer/talent reps managing a scalable roster across retained and campaign activity.
• Oversee end-to-end execution of influencer and talent campaigns including creative briefing contracting activation and reporting.
• Build and maintain strategic relationships with influencers agencies and media partners to drive brand impact.
• Own paid social strategy across platforms (Instagram TikTok YouTube Snapchat Meta) optimising for reach engagement and conversion.
• Collaborate with internal teams and media agencies to deliver integrated high-performing campaigns aligned to commercial goals.
• Monitor emerging platforms and talent to identify new opportunities and keep ASOS culturally relevant.
• Manage budgets targets and supplier relationships to support an agile and effective operating model.
• Partner with insights and performance teams to track campaign effectiveness and translate data into actionable improvements.
• Champion inclusive long-term partnerships with diverse talent that reflect ASOS brand values.
• Represent influencer/talent marketing at a senior level including crisis management and international travel as required.
• Supporting our culture by championing Diversity Equity & Inclusion strategies.

We believe being together in person helps us move faster connect more deeply and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making helps ASOSers learn from each other more quickly and builds the kind of culture where people can grow create and succeed.

Qualifications :

Youre an experienced Talent and Influencer Marketing specialist with a background in fashion or retail and you bring trusted agency relationships to the table. Fast-paced environments dont faze you you thrive when juggling multiple workstreams and can confidently navigate ambiguity with agility and focus. Youve successfully scaled talent operating models at fashion brands and understand how to move a brand from story to story moment to moment with connected impact. You know how to maximise visibility across paid and earned media ensuring every message lands with purpose and drives cultural and commercial relevance.

The team acts as a critical amplifier of brand messaging - creating coherence consistency and cultural relevance so every action ladders up to a powerful connected brand narrative.

• Youve worked brand-side or agency-side on global accounts bringing deep experience in managing complex high-impact campaigns.
• You have strong media relationships and trusted agency connections within the fashion industry.
• You understand how to build brands on social with hands-on experience developing influencer strategies and evolving operating models.
• Youre confident managing VIP talent and navigating agency partnerships with ease and professionalism.
• You bring energy curiosity and a proactive mindset to everything you do.
• Youre not afraid to take smart risks knowing how to weigh opportunities and learn from the outcomes.
• You know how to connect the dots between paid and earned media to maximise impact and brand storytelling.
• Youre passionate about driving cultural relevance and making ASOS the most talked-about brand in fashion.

Additional Information :

BeneFITS

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

Remote Work :

No

Employment Type :

Full-time