drjobs Regional Sales Manager(New Markets) Animal Feeds

Regional Sales Manager(New Markets) Animal Feeds

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1 Vacancy
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Jobs by Experience drjobs

5years

Job Location drjobs

Thika - Kenya

Monthly Salary drjobs

Ks 250000 - 300000

Vacancy

1 Vacancy

Job Description

Job Summary

Our Client is a leading animal feed manufacturing and animal nutrition solutions provider in Kenya. we are driven by a passion for delivering high-quality nutritious and sustainable animal feed solutions to support the poultry and livestock farming industry. As we continue to expand we are seeking to strengthen our regional market presence beyond our current operating territories.

Position Overview
The Regional Sales Manager (New Markets) will spearhead the companys expansion into new geographic regions beyond the current operational areas within Mt. Kenya (South) Greater Nairobi and Kiambu. The role focuses exclusively on establishing new business from the ground up including recruiting and leading a regional sales team building a strong partner and depot network and achieving ambitious market share targets. This position carries minimal to no responsibility for existing customer territories and reports directly to the Commercial Director.

Key Responsibilities

1. Market Strategy & Expansion Planning

  • Conduct comprehensive market research including competitor analysis customer mapping and channel landscape assessment to identify and prioritize new geographic regions for expansion.
  • Develop and execute data-driven market entry and business development plans for new regions defining the optimal route-to-market (e.g. distributors direct sales depots agents).
  • Establish and manage new depots and logistics channels to ensure efficient product distribution and supply chain integrity in emerging markets.

2. Channel & Distribution Network Development

  • Design build and manage a multi-tier distribution network from inception identifying recruiting onboarding and training channel partners (distributors wholesalers key retailers).
  • Develop and implement channel partner programs including incentive structures performance metrics and support systems to drive growth and engagement.
  • Negotiate and finalize partnership and distribution agreements ensuring alignment with company objectives policies and profitability targets.

3. Team Building & Leadership

  • Recruit train and lead a new high-performing sales team dedicated to the expansion markets.
  • Set clear performance goals and provide continuous coaching and performance management.
  • Foster a culture of accountability collaboration and results orientation.

4. Sales Execution & Performance Management

  • Drive achievement of sales revenue and market share targets in new regions.
  • Implement structured sales processes CRM tools and pipeline management discipline.
  • Analyze sales data to identify trends gaps and opportunities for improvement.

5. Cross-Functional Collaboration

  • Work with internal teams including Customer Experience Marketing Logistics and Production to ensure market readiness and smooth execution of expansion initiatives.
  • Coordinate with internal support teams for sales reporting logistics and operational alignment.

6. Reporting & Analysis

  • Prepare and present regular performance reports to senior management.
  • Provide actionable insights and recommendations to guide strategic decision-making.


Requirements

  • Bachelors degree in Business Administration Sales Marketing Agribusiness or a related field.
  • 810 years of progressive sales management experience with a proven record of launching new markets and building successful teams.
  • Strong experience in distribution channel management route-to-market strategy and partner developmentideally within agribusiness FMCG or animal feed industries.
  • Excellent analytical strategic planning negotiation communication and leadership skills.
  • Valid drivers license and willingness to travel extensively.



Required Skills:

810 years of progressive sales management experience with a proven record of launching new markets and building successful teams. Strong experience in distribution channel management route-to-market strategy and partner developmentideally within agribusiness FMCG or animal feed industries. Excellent analytical strategic planning negotiation communication and leadership skills. Valid drivers license and willingness to travel extensively.


Required Education:

Bachelors degree in Business Administration Sales Marketing Agribusiness or a related field.

Employment Type

Full Time

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