Senior Marketing Strategist Bangkok Relocate
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Job Location:
Ho Chi Minh City - Vietnam
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the Role
Were looking for an experienced Senior Marketing Strategist to design and lead a comprehensive 6-month marketing strategy that drives user growth engagement and retention. Youll combine creativity with data-driven decision-making to execute impactful online and offline campaigns that deliver measurable results.
Key Responsibilities
- Develop and execute a holistic 6-month marketing campaign strategy across relevant digital and offline channels.
- Analyze market trends competitor movements and customer insights to uncover new growth opportunities.
- Define clear campaign goals KPIs and success metrics (DAU MAU GGR ROI CAC retention).
- Collaborate cross-functionally with product design and operations teams to ensure consistent messaging and aligned promotional activities.
- Manage agency partnerships to execute campaigns across SEO SEM social media affiliate influencer and paid ad channels.
- Design targeted funnels for different user groups new sign-ups depositors VIPs and churned users.
- Monitor and optimize campaign performance in real time providing weekly/monthly reports with actionable insights.
- Continuously refine strategies to improve ROI conversion and user retention.
- Stay current with marketing and industry trends adopting emerging tools and best practices.
Qualifications
- 5 years of experience in strategic marketing growth marketing or campaign management.
- Proven success in multi-phase or long-term campaign planning and execution (3 months).
- Strong leadership planning and stakeholder management abilities.
- Creative and analytical mindset with a track record of improving ROI and retention through data-driven campaigns.
- Experience in E-commerce or Fintech industries with large user bases is highly preferred.
- Proficiency in GA4 GTM Meta Ads Google Ads and SEO/ASO.
- Familiarity with retention marketing including loyalty programs gamification and promotional strategies.
- Fluent English communication skills preferred.
Why Join
- Salary: Up to USD 2000 net take-home
- Living Allowance: Up to USD 1000/month
- Home Flight Support: USD 300/3 months
- Insurance: Comprehensive benefits provided in accordance with Thai Labour Law
- Year-End Bonus: Up to 2 months salary
- Work Visa: Minimum 1-year sponsorship
- Global Workplace: Opportunity to collaborate in an international team representing 10 nationalities.
Key Skills
- EAM
- Electrical Controls
- Design Management
- ABB
- Document Control
- Corporate Development
