CRM Executive

Join our growing team in Malta as we break into exciting new markets! Were thrilled to be launching YoBingo in Portugal - an incredible milestone in our expansion journey.

As a member of the commercial team you will be charged with helping with the planning and execution of customer lifecycle campaigns for YoBingo. You will also ensure the best CRM practice in the organisation. 

The key focus of your role will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion loyalty life-time value cross-sell and reactivation

Main Responsibilities:

• Develop and coordinate YoBingo CRM communications execution across multiple channels ensuring campaigns are delivered on time and aligned with business objectives
• Ensure the relevant customer segmentation and data automation is applied to all campaigns to ensure customers receive the right messaging and offers at all points of the lifecycle
• Work with the Product and Marketing teams to ensure all new content providers and promotions are captured and supported via CRM in an optimal way and that USPs are promoted adequately
• Ensure the team is using tools that optimize daily work: Different Free Spins providers Automated Promo Tool
• Collaborate with design copy and campaign teams to create eye-catching responsive modular email templates
• Take ownership for daily final checks to optimize the quality and proofreading of campaigns as well as ensure that all communications always fall within the relevant regulatory frameworks
• Working alongside team members to automate key journeys across the customer lifecycle ensuring that the relevant metrics are in place to optimize the players journey
• Measure and report on all key KPIs both lifecycle: Conversion Cross Sell and Churn Channel: Delivery Open & Click rates and Customer: value recency frequency Average Deposit etc
• Measure overall campaign performance to report monthly and propose improvements
• Conducting market research and gathering competitor CRM activities to help identify opportunities to improve customer experience and communication strategy reporting findings

Qualifications :

• Native or fluent Portuguese speaker with strong English communication skills (verbal & written)
• Minimum of 2 years of experience in the same or similar position CRM or online marketing experience
• Computer experience - must be competent (intermediate to advanced) in Microsoft Office
• Experience with CRM or Email marketing software essential (eg. Emailvision/SmartFocus/Silvepop/Salesforce/Adobe)
• Proven track record of creating and executing segmented end to end customer lifecycle journeys
• Strong organizational and excellent time management skills you can balance multiple tasks/projects simultaneously

Additional Information :

#LI-Onsite #LI-MS1

Youre probably wondering outside of a fun exciting and varied role what else do you get Youll get a fantastic salary combined with some leading benefits. is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks were here for you.

Well also invest in your growth by providing development opportunities leadership training and cutting-edge industry certifications so you have the tools and resources to help you work win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

The Rank Group are committed to being an inclusive employer ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made please reach out to let us know ahead of your interview. 

Remote Work :

No

Employment Type :

Full-time