CRM Manager

Pay: From 5500.00 (SGD) per month

Job description:

Ask & Embla is looking for an experienced CRM Manager to lead and elevate our customer retention and engagement this role youll take ownership of our CRM strategy working across Email SMS and Loyalty channels to drive customer loyalty and lifetime value.

What Youll Do:

Strategic Leadership & Collaboration

• Develop and refine overarching strategies for Email SMS and Loyalty marketing ensuring alignment with business goals and customer lifecycle objectives.
• Collaborate with cross-functional teams including Brand Design and Performance Marketing to ensure seamless execution of CRM campaigns and a unified customer experience.
• Act as the key owner of the CRM roadmap prioritizing initiatives that drive customer retention loyalty and lifetime value.

Campaign Strategy & Optimization

• Lead the strategy planning and execution of multi-channel marketing campaigns (Email SMS Loyalty) leveraging data to craft personalized customer journeys.
• Build and maintain advanced customer segmentation strategies to deliver relevant tailored messaging.
• Optimize campaigns through A/B testing and data-driven improvements in content timing targeting and offers.

Data Analysis & Reporting

• Analyze customer data and campaign performance metrics to uncover actionable insights and inform future strategies.
• Present weekly and monthly reporting decks providing strategic recommendations to improve customer retention and engagement.
• Leverage analytics tools (e.g. Google Analytics Tableau Power BI) to track key metrics and evaluate the success of CRM initiatives.

System Management & Process Optimization

• Oversee CRM platforms ensuring accurate data management seamless integration with other marketing tools and efficient automation processes.
• Identify opportunities to enhance CRM workflows from automation and segmentation to campaign execution to drive operational efficiency and scalability.
• Ensure CRM systems and campaigns comply with data protection regulations (e.g. GDPR).

Innovation & Best Practices

• Stay updated on industry trends email deliverability standards and CRM best practices applying insights to optimize programs.
• Innovate with new strategies to improve customer engagement retention and loyalty ensuring CRM programs remain ahead of the curve.

Who You Are:

• At least 3 years of professional experience in CRM Email SMS and Loyalty marketing with a proven track record of driving measurable results.
• Strong understanding of email deployment and QA processes including proficiency in HTML/CSS for email and responsive design principles.
• Expertise in customer segmentation automation workflows and lifecycle marketing strategies.
• Ability to analyze complex customer data extract insights and translate findings into actionable strategies.
• Proficiency with tools like Google Analytics Tableau or Power BI to track and report on campaign performance.
• Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines.
• Exceptional communication skills both written and verbal with a proven ability to collaborate effectively across teams.
• A proactive and innovative thinker eager to explore new ideas and test creative solutions.
• Positive solution-oriented attitude with a passion for delivering exceptional customer experiences.

Who We Are:

Ask & Embla is a rapidly growing alternative body jewelry brand based in Singapore with a collective following of more than 500000 across our social media channels. As an e-commerce brand we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla were passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things being flexible about how and where we work and empowering each other to do the proudest work of our lives.

Ask & Embla led by an ex-Googler and ex-Amazonian has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together sharing the purpose and passion of creating not just beautiful expressive and sustainably-made jewelry but a community that celebrates the misfits the believers the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

Ready to Join Us

If youre a results-oriented professional who thrives in a fast-paced environment we encourage you to apply! Please submit your resume and a quick note expressing your interest in this position to or through this Indeed posting.

Learn More about Ask & Embla:

Website - - - - - Types: Full-time Permanent

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Parental leave
• Professional development

Experience:

• Email / SMS Marketing: 3 years (Required)
• CRM software: 3 years (Required)

Work Location: Hybrid remote in Singapore 208561