Head of Marketing
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
As the Head of Marketing for LulaBet you will be responsible for the end-to-end execution of an established betting brand into the highly competitive and dynamic Pan-African landscape. Your ability to translate the brand vision into a comprehensive marketing strategy will be key to our success.
This role requires a talented data-driven and empathetic leader who knows how to get the best out of a small specialized team in a hyper-scaling business.
Key Responsibilities
Here is what you will be doing:
- Design and execute a fully integrated Marketing Strategy aligned to stakeholder expectations and commercial targets.
- Creation and operation of an omni-channel social media presence.
- Support the Head of Retention with best-in-class retention practices through the customer lifecycle including promotions offers communications and customer service.
- Map and develop all acquisition funnels utilizing detailed customer journeys.
- Ensure all content is optimized for organic reach (SEO & ASO).
- Manage the end-to-end content creation and deployment cycle across all channels.
- Analyse and optimize the CX/UX based on data and feedback insights.
- Maintain a clear view of product performance and placement; recommend and execute optimizations.
- Manage and attribute the marketing budget across all channels and report on ROI.
- Manage a best-in-class partner and affiliate program; actively develop and grow the partner network.
- Manage all internal and agency SEO activities.
- Develop the paid media strategy and manage agency execution and performance.
- Continuously analyse key data against KPIs: industry trends ATL performance player data product performance service levels lifecycle campaigns and optimize the marketing strategy accordingly.
- Lead mentor and grow the marketing team.
- Liaise with the Western Cape Gambling Board on all approval processes.
- Oversee CRM strategy and ensure effective personalization segmentation and automated marketing campaigns.
- Drive brand positioning and differentiation across Pan-African markets ensuring cultural relevance and market fit.
- Develop and manage strategic sponsorships partnerships and events to increase brand visibility and engagement.
- Collaborate closely with Product Trading and Operations teams to ensure marketing strategies align with product roadmaps and player needs.
- Establish strong marketing compliance practices in line with gaming regulations advertising standards and data protection laws.
- Reporting to management on marketing performance insights and growth opportunities.
Qualifications :
- Bachelors Degree in a related field.
- 5 years experience in a senior marketing role preferably in iGaming sports betting or e-commerce.
- Proven knowledge and experience in digital marketing and data-driven growth.
- Sound management communication and negotiation skills.
- Ability to prepare understand and analyse business strategies financial statements and business plans.
- High level of numeracy and data analysis skills.
- Ability to work independently and self-direct.
- Passion for sports and igaming.
- Knowledge and experience in applicable gaming regulations POPIA FIC and compliance requirements.
- Experience in affiliate marketing and partner programs.
- Prior experience in e-commerce and/or performance marketing.
- Proficiency in analytics platforms.
Additional Information :
Why Join Us
- Competitive Packages: We offer a comprehensive benefits package competitive salary and opportunities for career advancement within a fast-growing industry.
- Collaborative Work Environment: Youll join a diverse team of professionals who are passionate about innovation and customer engagement.
- Challenging and Rewarding Work: Every day brings new challenges and opportunities to make a meaningful impact in a forward-thinking company.
If youre ready to build something great and make a difference in a company that values innovation apply today and join us in redefining the gaming experience!
This is an in-office role in Cape Town.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
We are a new and upcoming Live Studio based in Cape Town. Our aim is to deliver a world class betting/ Live Studio experience by providing professional and friendly service, delivered on a state-of-the-art platform. We are a dynamic and experienced team, in an exciting new company ... View more
