Market Research Manager
Market Research Manager
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Job Description
JOB OVERVIEW
As Market Research Manager you will lead the company s efforts in understanding the automotive market landscape customer behavior and industry trends. Your insights will play a critical role in shaping strategic decisions in product development pricing marketing and long-term business planning.
KEY RESPONSIBILITIES:
Lead market intelligence activities including analysis of customer behavior market trends competitor strategies pricing and regulatory updates.
Develop and manage quantitative and qualitative research projects (surveys focus groups in-depth interviews etc.) in-house or via third-party agencies.
Translate complex data into actionable insights to support product strategy go-to-market plans dealer performance and brand positioning.
Track emerging trends such as electric vehicles (EVs) autonomous driving shared mobility and digitalization in the automotive sector.
Supervise and mentor a team of analysts/researchers; ensure high-quality data collection analysis and reporting.
Build and manage internal dashboards and reporting tools using Excel Power BI Tableau or equivalent platforms.
Collaborate closely with Marketing Sales Product and Strategy teams to align research findings with business needs.
Prepare and present research findings to senior management including C-level executives.
Manage research budgets and relationships with external vendors or consulting firms.
Requirements
QUALIFICATIONS:
Bachelors or Master s degree in Business Marketing Economics Statistics or related fields.
Minimum 5 years of experience in market research or business intelligence including 2 years in a leadership or managerial role.
Strong knowledge of the automotive market in Vietnam and/or Southeast Asia. Experience with EVs or tech-driven automotive models is a plus.
Proficient in research methodologies survey design and analytical tools (e.g. SPSS Power BI Tableau).
Excellent leadership project management and presentation skills.
Strategic thinking with the ability to connect data with business impact.
Fluent in Vietnamese and proficient in English (both written and spoken).
Bachelor s degree in automotive engineering, Mechanical Engineering, Technical Technology, or equivalent. Experience with BOMs, ECNs, or EPC systems is an advantage. Strong Excel skills; familiarity with large data systems (PDM, PLM, SAP, etc.). At least 2-3 years experience in Automotive Industries (special in Aftersales or Service Parts). Good communication and teamwork skills.
Employment Type
Full Time
