Graduate Recruitment Officer

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Term - 1year

Internal posting closes Thursday October 9th at 11:59

Job Description:

Primary Purpose

The Graduate Recruitment Officer is responsible for strategic marketing and communications to attract and retain the best students who will succeed in our distinctive programs and to help ensure the Faculty meets annual graduate enrollment targets. The incumbent conducts research and analysis to inform Faculty strategy and program-specific tactics that will distinguish and clearly position Waterloo Arts graduate addition the incumbent is responsible for content creation for various channels and to serve various communications and marketing objectives. Working in close consultation with the Associate Dean Graduate Studies Arts graduate program officers and communications/recruitment colleagues the role is also responsible for engaging and facilitating faculty staff students and alumni in their roles relevant to graduate recruitment.

Key Accountabilities

Marketing planning and strategy

Develops advises on and implements the Faculty graduate recruitment strategy with particular attention to customized tactics forindividual programs.

Researches and identifies the most effective digital media channels to reach prospective students for our various programs including social media engagement and advertising.

Ensures alignment of recruitment marketing with Arts and University branding in collaboration with communications and recruitment colleagues in the Faculty and in Graduate Studies and Postdoctoral Affairs.

Content development creation and implementation

Maintains Arts faculty-level graduate webpages; ensures accuracy in program descriptions and details across all communication channels including department webpages and in the Graduate Studies Calendar.

Identifies and produces student professor employer alumni and other appropriate testimonial stories in liaison with the academic units to create customized content to support a variety of research areas.

Produces highly engaging content for relevant websites such as student and alumni profiles including written stories photography and video.

Develops and maintains digital marketing campaigns (e.g. Google Ads Mailchimp).

Knowledge research and consultation

Develops and maintains up-to-date knowledge of the Faculty of Arts masters and doctoral programs across the disciplines particularly regarding their respective competitive and distinguishing features.

Develops and maintains general knowledge of graduate admissions process; internal and external graduate funding sources; University policies and procedures as they relate to graduate student experience.

Based on research maintains an understanding of the characteristics and motivations of current prospective graduate students including at their needs/expectations during the stages of enrolment management.

Maintains awareness of evolving post-graduation career options particularly in non-academic fields in order to leverage examples for recruitment and marketing purposes.

Consults with Arts graduate program constituents including the Associate Dean Graduate Studies graduate programs associate chairs/directors administrative coordinators current graduate students.

Reviews and coordinates best practices and University-wide branding for graduate studies with the Manager Graduate Marketing and Recruitment in the office of Graduate Studies and Postdoctoral Affairs as well as with recruitment counterparts in other faculties.

Attends meetings and program activities/events as appropriate to ensure currency of knowledge and to leverage events for graduate promotion content.

In consultation and coordination with key partners (mentioned above) develop and distribute surveys and other analysis tools.

Analyzes shares and discusses results with partners; determines recruitment strategy/tactic refinements based on data and other evidence.

Budget planning and distribution

Manages graduate recruitment budget including equitable distribution of funds for individual program initiatives based on annual prioritization agreed upon with Associate Dean Graduate Studies.

Using data and other relevant measures assess return on investment regarding recruitment tactics particularly with regard to time- and cost-effectiveness.

Communications support

Collaborates supports and provides backup on various Arts and University communication initiatives either directly or indirectly related to graduate recruitment.

Required Qualifications

Education

University degree preferably in a field related to communications and marketing (e.g. English communication studies marketing media studies); graduate degree strongly preferred.

Experience

Communications and/or marketing professional with demonstrable working knowledge of digital communications tools. Previous work experience in a post-secondary institution is required; experience studying and/or working within graduate studies is a strong asset.

Knowledge/Skills/Abilities

Proven excellent writing editing and proofreading skills

Experience developing marketing plans based on research and data analysis

Strong sense of design and creative choices to support brand and messaging

Experience interviewing subjects consulting with experts research and sourcing information

Ability to engage professionally with diverse groups particularly faculty members staff and students

Creative and critical thinking as well as problem-solving skills

Experience working or studying within the post-secondary humanities and social sciences disciplines

Experience and creative abilities with photography and video production is an asset

Experience building a strategic social media engagement plan

Knowledgeable in the design of surveys; ability to analyze and report on results

Experience using various digital marketing tools such as Google Analytics Google Ads

Proven collaborative as well as independent work habits

Workflow and prioritization skills to manage multiple deadlines

Experience in event planning and execution

Equity Statement

The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral Anishinaabeg and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research learning teaching and community building and is coordinated within the Office of Indigenous Relations.

The University values the diverse and intersectional identities of its students faculty and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity anti-racism and inclusion. As such we encourage applications from candidates who have been historically disadvantaged and marginalized including applicants who identify as First Nations Métis and/or Inuk (Inuit) Black racialized a person with a disability women and/or 2SLGBTQ.

Positions are open to qualified candidates who are legally entitled to work in Canada.

The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application interview or workplace accommodation requests please contact Human Resources or ext. 45935.