Senior Director, Sales & Marketing | Lonely Planet

Lonely Planet the worlds leading guidebook publisher is seeking a Senior Director of Sales & Marketing North America to lead the companys commercial operations across the United States and Canada. This senior leadership role will set the vision for North American growth build long-term strategies that expand Lonely Planets market presence and deliver ambitious revenue results.

As the senior-most commercial leader for the region the role requires a strategic forward-looking operator with deep publishing and retail expertise who can maximise the value of our 3rd-party Sales & Distribution partners while also maintaining direct relationships with key accounts. This is an opportunity to represent one of the worlds most iconic travel brands at a time of investment and innovation.

What Youll Do:

• Set Vision & Strategy
  
  • Define and deliver a multi-year sales and marketing roadmap for North America aligned with Lonely Planets global strategy.
  • Identify and pursue transformative growth opportunities across traditional retail online platforms and new distribution channels.
• Drive Commercial Outcomes
  • Set and hit ambitious revenue targets across U.S. and Canadian markets.
  • Establish scalable processes and data-driven frameworks to optimize sales performance marketing ROI and operational efficiency.
• Lead Partnerships & Representation
  • Build senior-level relationships with key retail partners distributors and industry stakeholders.
  • Represent Lonely Planet at major trade retail and publishing events as a senior spokesperson.
  • Negotiate and evolve 3rd-party sales and distribution agreements to maximize cost/revenue balance.
• Inspire & Develop Talent
  • Lead coach and develop a sales and marketing team ensuring a culture of accountability innovation and high performance.
  • Actively mentor and build the next generation of Lonely Planet commercial leaders.
• Cross-Functional Leadership
  • Partner closely with Publishing and Marketing to translate market insights into product development and impactful campaigns.
  • Influence company-wide strategies by contributing North American perspective to global leadership forums.

What Were Looking For:

• 10 years of progressive sales and marketing leadership in publishing with at least 5 years leading at a regional/national scope.
• Deep understanding of book retail both physical and online and strong networks across the trade publishing ecosystem.
• Track record of managing managers building high-performing teams and developing future leaders.
• Proven ability to set vision align cross-functional teams and influence executive-level stakeholders.
• Skilled at balancing strategic priorities with operational rigor; able to establish scalable processes while driving immediate results.
• Dynamic and persuasive communicator confident public speaker and strong storyteller using data-driven insights.
• Consultative curious analytical and entrepreneurial thriving in high-performance fast-changing environments.
• A genuine enthusiasm for travel publishing and Lonely Planets mission to inspire and guide global exploration.

Compensation:

• Cash Compensation Range: $150000 - 200000 bonus & commission incentive
• New York City Cash Compensation Range: $187500 - 250000 bonus & commission incentive

*Note actual salary is based on geographic location qualifications and experience

Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.

• Health Insurance Coverage (medical dental and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.

Who We Are:

Founded in 2000 Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses strategic partnerships and proprietary technology including Bankrate Lonely Planet The Points Guy BestColleges and more. Together RV helps millions of people worldwide make lifes most important decisions accelerates digital adaptation and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information throughout the decision-making process to transactions. Headquartered south of Charlotte NC Red Ventures employs thousands of people across the US and Puerto Rico with international offices in the UK and Brazil. For more information visit and follow @RedVentures on social platforms.

At Red Ventures we believe diverse inclusive teams are better. To help you better understand our core values and beliefs we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

We offer competitive salaries and a comprehensive benefits program for full-time employees including medical dental and vision coverage paid time off life insurance disability coverage employee assistance program 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact

If you are based in California we encourage you to read this important information for California residents linked here.

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