Sr. Content Writer Strategist Brand Builder

Mohali - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities:

1. Content Strategy Development:
o Create and execute a complete content strategy aligned with lead generation
and brand awareness goals.
o Research industry trends competitor content and audience needs to drive
relevant and engaging content.

2. Content Creation:
o Write and develop high-quality content including blog posts case studies
white papers eBooks infographics web content video scripts and email
campaigns.
o Produce engaging and informative content that positions RChilli as a thought
leader in the HR tech and recruitment space.
o Develop content to support product launches marketing campaigns and
sales enablement.

3. Lead Generation and Content Marketing:
o Create content optimized for SEO to drive organic traffic and generate
qualified leads.
o Collaborate with the SEO team to ensure content is aligned with target
keywords and search intent.
o Design and implement content distribution plans across relevant channels
(website social media email LinkedIn etc.).

4. Case Studies and White Papers:
o Research and create detailed case studies highlighting client success stories
and RChillis impact.
o Write technical and business-focused white papers that demonstrate product
value and address industry pain points.

5. Email and Campaign Content:

o Develop compelling email sequences drip campaigns and newsletters to
nurture leads and drive conversions.
o Collaborate with the marketing team to create campaign-specific landing
pages and content.
6. Visual Content Collaboration:
o Work with the design team to develop infographics video scripts and other
visual content that complements written content.

7. Thought Leadership and Branding:
o Contribute to establishing RChillis brand voice and thought leadership in the
industry.
o Regularly publish content on LinkedIn and other platforms to enhance brand
credibility.

8. Content Performance Analysis:
o Monitor and analyze content performance metrics to refine and improve
content strategies.
o Leverage data insights to create high-performing content that resonates with
target audiences.

Requirements:

Minimum 4-6 years of experience in content writing preferably in the SaaS industry.
Proven track record of developing and executing successful content marketing
strategies.
Exceptional writing editing and proofreading skills with a keen eye for detail.
Strong understanding of SEO keyword research and content optimization.
Experience in creating long-form and short-form content.
Ability to work independently and collaboratively in a fast-paced environment.
Excellent research skills and the ability to translate complex concepts into engaging
content.
Familiarity with content management systems (HubSpot etc.) and marketing
automation tools.

Education and Qualifications:

Bachelors degree in English Journalism Communications Marketing or a related
field.
Masters degree in Mass Communication Journalism or MBA in Marketing is highly
preferred.
Additional content marketing digital marketing or SEO certifications will be an
advantage.

Required Skills: