PR & Brand Program Lead Italy
PR & Brand Program Lead Italy
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Job Description
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co. you can be yourself - and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.
ABOUT THE JOB
Are you ready to put Levis at the heart of Italian culture Were looking for a dynamic and experienced PR & Brand Program Lead to drive brand heat cultural relevance and media impact across Italy.
Key Responsibilities
As the PR & Brand Program Lead for Italy youll own the local PR strategy and brand programming aligning global and European strategies with local execution to deliver powerful culture-driving brand moments. Youll lead a talented internal team and external partners to shape Levis presence in fashion media pop culture and lifestyle spaces.
Public Relations:
- Develop and execute integrated PR strategies rooted in consumer insight and market trends
- Lead PR planning for press days launches cultural events and media partnerships
- Secure impactful editorial coverage across fashion lifestyle and mainstream media
- Manage media relations with an extensive network of journalists stylists influencers and cultural figures
- Partner with global and corporate teams on executive media engagements and press materials
Brand Programs:
- Build and implement 360 brand programs for Italy focusing on Milan as a cultural epicenter
- Deliver best-in-class brand experiences that resonate with key communities and drive cultural relevance
- Align with global campaigns while identifying unique local opportunities and partnerships
- Lead creative storytelling and event execution through top-tier agency partners
Leadership & Collaboration:
- Lead and develop a high-performing PR & Brand Programs team
- Collaborate cross-functionally with marketing cluster and global teams
- Oversee PR showroom operations and seasonal product seeding
Performance & Budget:
- Own the PR budget planning strategically around brand priorities
- Measure ROI across media and brand activations
- Drive accountability across internal and external teams
ABOUT YOU
- 10 years in PR and brand communications within fashion/apparel/lifestyle ideally with in-house experience
- Deep knowledge of the Italian media landscape and cultural scene especially Milan
- A creative strategic thinker with a strong eye for aesthetics and storytelling
- Exceptional media and influencer relationships
- Experience managing budgets teams and agencies
- Fluent in Italian and English
LS&Co. is an affirmative action and equal employment opportunity welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
#LI-Hybrid
LOCATION
Milan ItalyFULL TIME/PART TIME
Full timeCurrent LS&Co Employees apply via your Workday account.
Employment Type
Full-Time
