Segment Marketing Manager, Industries

About Anthropic

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

About the role:

We are looking for a strategic Segment Marketing Manager to drive targeted strategies and campaigns for our Industries segment treating each vertical (Financial Services Life Sciences Retail etc.) as a distinct audience with unique needs behaviors and buying journeys. Youll serve as the marketing point of contact for the Industries sales teams aligning on priorities and building creative solutions to drive pipeline and segment growth. This role combines segment-wide strategy with hyper-targeted ABM for high-value accounts treating individual Tier 1 and Tier 2 accounts as markets of one to enable successful land and expansion motions.

Responsibilities:

• Develop segment-wide strategies and playbooks for Industries with account-specific approaches for Tier 1 and Tier 2 strategic accounts
• Create tailored messaging content and campaign strategies for each industry vertical (Financial Services Life Sciences Retail etc.)
• Design and execute segment-focused demand generation programs including webinars executive events and digital campaigns
• Coordinate ABM days executive dinners and account-specific campaigns that deepen relationships with buying committees
• Create personalized content messaging and experiences tailored to target account needs across different industries
• Execute digital ABM tactics including personalized microsites targeted advertising geo-targeting and custom content
• Build buying committee engagement strategies that map to each verticals decision-making processes
• Partner closely with Solutions Product Field Marketing Campaigns Comms and Growth Marketing on integrated segment strategies
• Extend and adapt foundational product marketing messages into fully-developed segment-specific campaign materials - including creating slides email copy social content and sales enablement materials with minimal guidance
• Align with Industries sales teams on account prioritization goals and engagement strategies
• Analyze segment performance metrics (pipeline conversion rates revenue) and identify growth opportunities and market trends within Industries segments
• Establish measurement frameworks that track performance across different verticals accounts and channels

Key Objectives:

• Build tight alignment with Industries sales leadership and account teams
• Scale pipeline generation within target segments and priority accounts
• Improve conversion efficiency through tailored vertical-specific engagement
• Increase Industries segment revenue contribution

You may be a good fit if you:

• Have 7 years of B2B marketing experience with demonstrated success in segment or ABM program strategy
• Have proven experience in successful land and expand motions within enterprise accounts orchestration of successful campaigns across different business lines and audience segments.
• Excel at creating personalized campaign strategies that can be customized for different verticals and high-value accounts while maintaining efficiency
• Possess strong stakeholder management skills particularly in aligning sales and marketing objectives
• Are experienced in rapid campaign execution while maintaining quality and measurement standards
• Have deep expertise in account intelligence gathering and insights application for optimal timing and channels
• Demonstrate strong analytical skills to measure program impact on pipeline and revenue

Role-specific policy:For this role we expect all staff to be able to work from our San Francisco office at least 2 days a week though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

Logistics

Education requirements: We require at least a Bachelors degree in a related field or equivalent experience.

Location-based hybrid policy: Currently we expect all staff to be in one of our offices at least 25% of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

How were different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT-3 Circuit-Based Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues. Guidance on Candidates AI Usage:Learn aboutour policyfor using AI in our application process