Manager Marketing Automation Manager

Ready to shape the future of work

At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.

Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading enterprisesglobally.Through ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay ahead.our teamsimplementdata technology and AItocreate tomorrow today.Get to know us atand onLinkedInXYouTube andFacebook.

Inviting applications for the role of Manager Marketing Automation Manager

We are seeking a Marketing Automation Manager specialising in Adobe Experience Platform (AEP) to lead the orchestration execution and optimisation of cross-channel marketing campaigns and customer journeys. Youll play a pivotal role in enhancing customer engagement across lifecycle journeys leveraging data technology and creativity to deliver personalised scalable this leadership role you will manage a small team drive best practices in marketing automation and champion the adoption of AEP across marketing activities.

Responsibilities

Strategy & Execution: Develop and execute multi-channel marketing automation strategies leveraging AEPs capabilities ensuring alignment with AMPs business goals and customer experience standards.

Strategy and Leadership: Develop and lead AMPs marketing automation strategy across lifecycle stages.

Partner with cross-functional teams (Martech Data CX Product and Digital) to align automation initiatives with business goals.

Mentor and guide junior team members and foster a culture of experimentation and continuous improvement.

Campaign Operations: Oversee the end-to-end delivery of automated campaigns and customer journeys (segmentation personalisation orchestration testing and reporting) using AEP and associated Martech tools.

AEP Expertise: Act as the subject matter expert on AEP ensuring the platform is effectively utilised and continuously optimised for campaign performance and customer engagement.

Collaboration: Partner with stakeholders from Marketing Data Technology and Compliance to design data-driven journeys and ensure marketing automation processes are efficient scalable and compliant.

Measurement & Optimisation: Monitor campaign performance analyse results and drive ongoing optimisation to improve ROI and customer outcomes.

Process Improvement: Identify recommend and implement enhancements to marketing automation processes workflows and governance.

Knowledge Sharing: Promote AEP best practices and mentor team members and stakeholders to uplift organisational capability

Qualifications we seek in you!

Minimum Qualifications

Relevant years experience in marketing automation campaign management or Martech roles with at least 2 years leading or mentoring a team.

Hands-on expertise with Adobe Experience Platform (AEP) including AJO CJA. Target RTCDP.

Preferred Qualifications/ Skills

Strong understanding of customer lifecycle marketing segmentation and personalisation.

Experience designing and executing cross-channel campaigns (email SMS push web etc.).

Experience working with data teams and using analytics to drive decisions.

Excellent stakeholder management and communication skills.

Passion for technology customer experience and continuous learning.

Background in financial services or another regulated industry is advantageous

Why join Genpact

Be a transformation leader Work at the cutting edge of AI automation and digital innovation

Make an impact Drive change for global enterprises and solve business challenges that matter

Accelerate your career Get hands-on experience mentorship and continuous learning opportunities

Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day

Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that

values respect and integrity customer focus and innovation. Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.