Senior Director, Brand Marketing & Insights
Share
Job Location:
Waltham, MA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometrys digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Xometry is seekinga Senior Director Brand Marketing & Insights the senior strategic leader of the Xometry brand portfolio responsible for shaping brand architecture positioning and storytelling that drive clarity affinity and measurable business impact. This leader combines creative sensibility strategic vision and an insights-driven mindset to build differentiated brand platforms and campaigns that scale globally while resonating locally.
Responsibilities:
- Define and evolve brand architecture and positioning to strengthen Xometrys brand portfolio globally and within the U.S. market.
- Lead the development of brand-level campaigns that build affinity and scale brand impact while ensuring commercial communications and product marketing campaigns align to and reinforce brand strategy.
- Translate brand strategy into clear compelling creative briefs that both guide this roles own initiatives and enable other teams to deliver brand-consistent campaigns.
- Establish and govern brand guidelines and messaging frameworks to ensure consistency across regions channels and touchpoints.
- Commission and synthesize qualitative and quantitative research to uncover insights inform brand strategy and measure brand health.
- Build and maintain measurement frameworks and dashboards to track brand performance campaign effectiveness and audience sentiment; use insights to refine strategies and demonstrate ROI.
- Partner cross-functionally (Product Communications Growth Regional Marketing) to ensure brand relevance and resonance across buyer segments and markets.
- Act as a trusted advisor and visible brand ambassador influencing senior executives and external stakeholders.
- Identify opportunities for brand-led innovation in messaging naming campaigns and experiences.
Qualifications:
- 15 years in brand marketing with experience leading brand architecture positioning and strategy at scale.
- Proven track record of building and scaling businesses anchored in strong differentiated brands.
- Expertise in developing creative strategies and briefs that translate positioning into compelling campaigns and storytelling.
- Demonstrated experience commissioning and applying brand research (qualitative and quantitative) to inform positioning campaigns and measurement.
- Strong analytical capabilities with experience developing practical frameworks and dashboards to measure brand health campaign performance and ROI.
- Strong creative sensibility with ability to evaluate and guide brand expression across diverse channels.
- Hands-on leader with the ability to directly deliver brand initiatives while also enabling and influencing colleagues across functions to uphold brand consistency.
- Skilled collaborator and influencer capable of aligning cross-functional and senior stakeholders around brand direction.
- Experience working in fast-paced high-growth and/or matrixed global environments comfortable leading through change and laying the groundwork for future team growth.
#LI-Hybrid
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Required Experience:
Exec
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Xometry is a leader in high-precision production part and prototyping manufacturing on demand. Get instant quotes on CNC machining, 3D printing, sheet metal fabrication, laser cutting, and more.
