Vice President, Performance Marketing

Salt Lake, UT - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Our client Filevine is looking for a Vice President of Performance Marketing. Details below...

Vice President Performance Marketing

Position Overview

The Vice President Performance Marketing owns the end-to-end strategy execution and scaling of performance-driven lead generation across SEO SEM email affiliate and emerging channels. This executive leader will architect a high-velocity demand funnel that fuels MQL SQL SAL revenue targets across all product lines and industries.

Reporting directly to the CMO the VP will build and lead a world-class performance marketing organization establish predictive forecasting models and implement real-time optimization frameworks powered by data automation and cross-functional alignment.

Responsibilities

Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable scalable demand across B2B and B2C segments.
Funnel Architecture: Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL SQL SAL pipeline velocity revenue attribution).
Target Setting & Accountability: Define forecast and hit aggressive growth targets for lead volume cost-per-lead conversion rates and downstream revenue impact.
Data & Analytics Leadership: Establish enterprise-grade reporting dashboards and experimentation frameworks (A/B testing incrementality LTV:CAC modeling).
Team Building & Leadership: Scale and mentor a high-performing team (currently includes Performance Marketing Manager and Email Marketing Manager); recruit senior talent in paid social SEO and lifecycle marketing.
Cross-Functional Alignment: Partner with Product Sales RevOps and Finance to align marketing investment with revenue outcomes and unit economics.
Innovation & Channel Expansion: Identify and pilot high-ROI channels (e.g. TikTok Reddit partner co-marketing review platforms) while optimizing core engines (Google LinkedIn Meta).

Qualifications

10 years of progressive experience in performance marketing with 5 years in a senior leadership role (Director or above) at a high-growth SaaS tech or digital-first company.
Proven P&L Impact: Track record of building and scaling $10M performance marketing budgets with measurable ROI and revenue attribution.
Technical Mastery: Deep expertise in Google Ads Meta Ads LinkedIn Ads SEO platforms (SEMrush Ahrefs) Google Analytics 4 Tag Manager CDP integration and HTML/CSS for landing page optimization.
Analytical Rigor: Advanced proficiency in performance forecasting cohort analysis attribution modeling and statistical significance testing.
Leadership & Team Scaling: Experience hiring developing and leading distributed or multi-disciplinary marketing teams (8 members).
Creative Problem-Solving: Known for testing bold hypotheses failing fast and iterating toward breakthrough efficiency.
Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales Product and Executive leadership.

Preferred Experience

Led demand gen at a company with $50M ARR** or 1M monthly active users.
Built in-house capabilities in SEO content engines email lifecycle automation (Klaviyo/Braze) and affiliate/partnership programs.
Experience with Capterra G2 Software Advice or industry-specific review platforms.
Familiarity with privacy-first marketing.

*This is a VP-level role designed for a strategic builder ready to own revenue-level outcomes and lead at the executive table.

Our client Filevine is looking for a Vice President of Performance Marketing. Details below...Vice President Performance MarketingPosition OverviewThe Vice President Performance Marketing owns the end-to-end strategy execution and scaling of performance-driven lead generation across SEO SEM email af...