Head of Demand Generation and Field Marketing
Head of Demand Generation and Field Marketing
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1 Vacancy
Job Description
Sendbird is looking for an experienced and strategic Global Head of Demand Generation & Field Marketing to lead worldwide growth.
As the Head of Demand Gen you will deliver the new customer acquisition pipeline targets committed to management and the board. Were looking for a goal-oriented leader who thrives on hitting and exceeding their pipeline number. Our ideal candidate will be entrepreneurial in nature not tied to a single playbook or way of doing things but can adapt to the fast-paced environment of a rapidly evolving AI market.
To succeed in this job youll know how to think big play big and apply your creativity to generate demand for Sendbirds platform and products. Youll also enjoy leading from the front as a player-coach unafraid to roll up your sleeves and show your team of growth ABM field and event marketers what it takes to strategize plan and execute with consistency to succeed quarter after quarter.
We are committed to a thriving in-office culture. This role requires you to be on-site at our San Mateo CA headquarters 3 days a week.
What you will do:
- Build mentor and coach a high-performing team of Demand Generation Event and Field Marketing professionals that can plan and execute on demand generation strategies.
- Scale our ABM and growth marketing efforts define and improve KPIs and processes manage a sizable (and growing) acquisition budget and assume responsibility for exceeding pipeline goals each quarter.
- Define the vision and strategy for field marketing across regions creating scalable frameworks for events ABM and partner plays.
- Manage and optimize digital demand generation channels such as SEM paid social webinars sponsorships SEO and integrated campaigns. Create outbound marketing and ABM frameworks that are aligned with sales objectives and tailored to specific industries.
- Use advanced data and analytics to monitor optimize and strategically allocate the budget for maximum ROI.
- Positively engage with Sales and leadership to ensure marketing efforts convert into real opportunities down the funnel.
- Travel Requirements: Be present where it matterssupporting major events executive programs and field initiatives (30% travel).
Who you are:
- Data-driven - you operate with a data-driven approach when building a demand generation plan across multiple channels geographies and market segments.
- Detail-oriented - you have a strong attention to detail and commitment to operational excellence in the execution of programs.
- Creative - you have an obsession with rapid experimentation to fail your way towards success measuring the effectiveness of programs and a willingness to change course. You have a knack for inspiring creativity for campaigns with a bias for action.
- Driver - You can drive an agenda and drive alignment. You can corral the cross-functional resources needed to be successful.
- Mentor - you can help the team connect the dots between marketing campaigns and corporate objectives/strategy.
- Tech savvy - You are familiar with AI-first growth marketing strategies and implementing solutions that scale.
What you bring:
- 7 to 10 years of prior B2B demand generation experience at a SaaS PaaS or equivalent high-tech company where you were responsible for the company or product lines pipeline number.
- Strategic leadership that can think backward from a growth number
- Proven success scaling enterprise GTM via ABM field and executive programs
- Strong understanding of lead lifecycle scoring models and funnel optimization
- Experience impacting sales teams in North America EMEA and APAC
- Experience in a startup environment where youve built systems not just maintained them.
What we offer:
Our US benefits include (but are not limited to):
- 20 days PTO 13 paid US company holidays 7 sick days 1 volunteer day plus 2 rest/rejuvenation days and birthday day off
- Company subsidized medical dental and vision insurance (100% for the employee 80% for dependents)
- Flexible Spending Accounts or Health Savings Accounts depending on your selected health insurance plan
- Equity program
- 401K program
- Parental leave
- Life and disability insurance
- Be Your Best Self: An annual stipend of $3500 (prorated by start date) for expenses ranging from professional development classes and training to personality assessments gym memberships books fitness classes mental health services and massages
Pay Transparency
For cash compensation we set standard ranges for all roles based on function level and geographic location. To determine our ranges we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is . This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including but not limited to skill sets experience and training licensure and certifications and other business and organizational needs which may cause your specific offer to vary from the amount listed above.
Required Experience:
Director
Employment Type
Full Time
