Position Qualifications / Requirements:
- Bachelors degree in related field (Business Marketing or Nursing preferred) required. Masters degree preferred. Or equivalent of degree and directly related experience.
- Current clear and active FL drivers license. This position requires travel between locations within the community and other Empath Health locations as needed.
- Experience: years and type: A minimum of three (5) to five (7) years experience leading Business Development Teams with proven ability to manage quality customer service and lead through navigation of programs and services. Experience in marketing sales and public relations with demonstrated success. Extensive understanding of hospice philosophy mission goals and best practice. Previous management in a healthcare setting strongly preferred.
- Colleague must sign a Business Protection Agreement.
Organizational Support:
- Demonstrate professional accountability.
- Advocate for positive change.
- Display customer service excellence.
- Utilize all communication technologies and practices effectively.
- Participate in improving performance and quality.
- Manage resources effectively
Job Duties / Responsibilities:
Admissions Department
- Leads and develops a high performing team through feedback coaching and mentoring.
- Identify strategic community partners and alliances to position Empath Health HMC for the future of the ever-changing health care industry.
- Accountable for developing and managing the Business Development & Care Navigation budget including assigning goals and targets for the Business Development Team.
- Lead department from initial call to successful admission with proven average annual statistics.
- Access regularly all service opportunities consistent with Empath Healths mission vision strategic and access goals to maximize the customer experience.
- Represent the Business Development and Care Navigation team in decision-making while creating all related Policies/Procedures to ensure quality integrity compliance customer focus at all times.
- Initiate develop implement evaluate and staff areas of responsibility to ensure rapid response while ensuring optimum compliance to regulatory standards always keeping the patient/family needs at the forefront.
- Exhibit ability to think creatively in recommending proper follow through and service excellence to provide the right care at the right time by working directly with internal and external colleagues.
- Responsible for increasing revenues and admissions each year per the organizations strategic growth goals and ensuring access for appropriate patients. Works to increase the quality and productivity of the admission process to increase access to hospice appropriate patients while decreasing the average cost of processing referrals and admissions.
10. In collaboration with the HMC Executive Director develops new and refines existing marketing communications and business development strategies that will improve referral source loyalty and admissions effectiveness and strengthen the strategic position of the organization in the market across stakeholder groups
Business Development
- Provide leadership to Business Development Liaisons and the Care Navigation staff which includes managing training coaching and providing overall guidance to the Business Development team of an assigned territory
- Accountable for the business development support budget and working in conjunction with leadership to assign goals and targets to be achieved by the Business Development team.
- Lead business development change initiatives and remove obstacles impeding constructive organizational change.
- Establish and maintain productive peer to peer relationships with customers and prospects.
- Identify where improvements can be made and develop sales plans and strategies to achieve sales goals.
- Monitor performance of the Business Development team and motivate members to meet and exceed sales targets.
- Recruitment and retention for Business Development team
- Monitor market and competitor products and activities and provide detailed sales forecasting.
- Review customer activity anticipate consumer needs and improve customer satisfaction through strategic evaluation of analytics and data
- Establish and maintain key customer relationships
Leadership
- Directs guides and manages the Business Development & Care Navigation teams to meet and exceed the global organizational goals related to ADC LOS referrals and admissions while operating within budget. Facilitates ease of access to all Hospice programs and high quality customer experience.
- Work directly with Chief Medical Officer and Medical Directors to ensure care program access at all times.
- Leads business development and care navigation change initiatives and navigates through obstacles to achieve desired results.
- Set quarterly and annual goals to motivate the team to achieve and/or exceed those goals on a consistent basis.
- Consistently reviews and analyzes data and uses that data to make informed business decisions.
- Serve as a resource to all direct and indirect reports as well as inter-departmental staff to ensure continual access compliance customer service and collaborative efforts seven (7) days/week.
- Ensure data accuracy transparency and understanding.
- Ensure all regulatory and compliance standards are met on a consistent basis.
- Lead mentor and coach team members to ensure access to the care network of Empath Health within regulatory guidelines.
- Represent the agency in providing education to the community regarding the care network offered within Empath Health - HMC.
- Work directly with department leads and directors to ensure ongoing internal relationship-building and collaborative efforts to ensure an excellent person-centered experience.
- Represent Business Development and Care Navigation at meetings task forces PIPs committees special assignments decision-making processes to maintain the highest standards of quality of care.
- Lead department by continual positive example-setting mentoring role modeling always working to ensure an excellent patient experience with a calming sanctuary in conjunction with sound business.
- Work directly with Talent Acquisition Team to always recruit and ensure staff talent management.
- Actively work to reduce turnover and improve colleague retention.
- Work directly with Organizational Excellence & Compliance Clinical Director and Director of Social Work to ensure optimum integrity and best practice beginning at time of admission to Empath Health.
- Pursues new referral sources to include relationship/contract opportunities with managed care companies hospitals extended care facilities other healthcare organizations and corporations.
Stewardship
- Develop implement and monitor annual budget in collaboration with Finance Department.
- Monitor monthly financial statements to ensure budgetary compliance.
- Work directly with Director of Reimbursement to ensure proper financial classifications of new admissions within compliance guidelines.
- Possesses strong financial acumen with a high level of key financial indicators. Can create and evaluate programmatic options and opportunities
Planning
- Align the departments daily work with the strategic direction of the agency.
- Lead department planning for annual goals contributing to the Strategic Plan of the agency.
- Actively participate in agency planning efforts to exceed the needs of the community.
- Monitor census trending daily through collaborative efforts with intra-agency leaders.
- Champions the care experience and engages staff to continuously enhance the care experience by inspiring a culture of person-centered care and serving as a role model for care experience excellence.
- Identifies key performance measures and analyzes trends. Implements strategic planning for process improvement and unencumbered access to Empath services.
- Perform other duties as needed.
Empath Health values diversity as it strengthens our community and care. We embrace the diversity of cultures thoughts beliefs and traditions of our employees volunteers and people we are honored to serve across our network. Our diverse staff reflects our community and each day we work to be respectful sensitive and competent with each other and those in our every journey we are dedicated to achieving comfort dignity and exceptional care. Those of all backgrounds are welcome and encouraged to apply with us or seek our care and services.
Our commitment to patient client staff and volunteer safety is a cornerstone of a High Reliability Organization with a focus on zero harm. Participation in the seasonal influenza program is a condition of employment and a requirement for all Empath Health employees.
Providing compassionate full life care is an honor we take seriously at Empath Health. Join our team and make a positive impact in the communities we serve!
Required Experience:
Director