Marketing Coordinator (with CRM Management)
Marketing Coordinator (with CRM Management)
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Job Description
We are seeking a detail-oriented and proactive Marketing Coordinator to support the execution of online and offline marketing initiatives and campaigns with a focus on Customer Relationship Management (CRM). This role will be responsible for coordinating marketing activities managing digital campaigns and maintaining our CRM platform to ensure accurate data segmentation and campaign performance tracking. The ideal candidate is both creative and analytical with excellent project management skills and experience using CRM systems.
Key Responsibilities:
Marketing:
- Support the planning development and execution of marketing campaigns across digital social and traditional channels.
- Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials.
- Assist in content creation including emails blog posts social media and promotional materials.
- Monitor campaign performance and assist in preparing reports on ROI and KPIs.
- Help organise events webinars trade shows and product launches.
CRM Management:
- Maintain and update the CRM system to ensure clean accurate and segmented data.
- Assist in developing and managing CRM workflows automated emails and customer journeys.
- Segment and target customer data for personalised marketing campaigns.
- Monitor CRM analytics to provide insights on customer behaviour and campaign effectiveness.
- Work with Sales and Customer Success teams to align CRM usage and improve lead nurturing strategies.
Qualifications:
- Diploma or Bachelors degree in Marketing Business or a related field.
- 13 years of experience in a marketing role preferably with CRM responsibilities.
- Hands-on experience with CRM systems
- Strong written and verbal communication skills.
- Highly organised with an ability to manage multiple projects simultaneously.
- Analytical mindset with attention to detail and a proactive approach to problem-solving.
- Familiarity with digital marketing concepts SEO and basic HTML is a plus.
Preferred Skills:
- Experience with CRM integrations and marketing automation.
- Knowledge of analytics tools (e.g. Google Analytics Power BI).
- Graphic design or content creation experience is a bonus (e.g. Canva Adobe Creative Suite).
Required Experience:
IC
Employment Type
Full-Time
