Regional e-Commerce & Digital Marketing Assistant ManagerManager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
ROLE
You will be playing a key role in spearheading digital projects to enhance global shoppers experience. You will be the leader in eBusiness topics to drive regional strategies in line with global direction and guide markets in achieving the goal. You will deliver reporting regional Marketing Director and communicate to the HQ Digital team while ensuring daily contact with local teams.
MAIN MISSIONS
DIGITAL MARKETING AND E - COMMERCE (LM APAC):
- Propose a comprehensive digital strategy as well as implement digital guidelines and manage the planning for the local markets to drive their efficiency and results in line with the brand image and positioning.
- Lead data-driven e-commerce & digital paid media strategy to make strategic recommendations and approve all e-business related initiatives.
- Develop the e-business channels (e-commerce e-concession and e-retail) and create a strategic roadmap for the region. Make recommendations of e-business openings or closings in the region
- Be the main liaison for the opening and management e-business channels in coordination with the regional counterparts and the HQ e - Commerce team including:
- By-channel/platform strategies & winning formula
- Animation calendar planning & orchestration
- Key Consumption Periods and Festivals Orchestration:
- Work with local teams and HQ teams on sell out targets/proposals e- merchandising and support and approvals on promotion plans to ensure that the business goals are achieved for these key activations.
- Post Campaign Monitoring and Results Sharing:
- Conduct Post-Mortem Sessions to understand success contributors and close gaps with areas of improvement
- Guide markets to ensure all APAC e-business websites content updates with new product launches and animations in coordination with the local teams
- Liaise with HQ digital teams to convey our needs for development/adaptation in Asia Pacific
- Monitor weekly sales & carry out a monthly reporting recap on e-Commerce business performances activities and relevant KPIs including traffic conversion acquisition with detailed analysis and insights
- Identify digital innovations within the industry strategize future opportunities and pioneer new initiatives
- Build best practices for internal sharing (TR & LM APAC)
E-RETAIL BUSINESS (TR & LM APAC):
- Manage the assessment process for the introduction of the Guerlain brand on e-retail platforms in coordination with the commercial teams and the HQ Digital team
- List and classify all the e-business platforms in the region to keep a clear updated view of the Guerlain distribution to monitor vs our competition benchmarks
- Make recommendations of e-business openings or closings in the region
- Ensure all APAC e-business websites content updates with new product launches and animations in coordination with the local teams and produce the guidelines
- Coordinate the timely production of content in formats/sizes needed by the retailers
- Monitor e-retailers digital activities through reviews and recaps to be able to ensure consistency across the whole region
- Liaise with HQ Digital teams to convey our needs for adaptation in Asia Pacific
- Carry out a monthly reporting recap on e-business content updates and activities
PAID MEDIA (TR & LM APAC):
- Adapt & develop APAC-relevant paid social media strategies based on market media landscape business focus budget learning agenda etc
- Guide markets in developing local media strategies A&P investment priority objectives efficiency & effectiveness test & learn based on HQ direction& APAC dynamic.
- Provide guidance and planning advice on performance-driven media planning with clear KPIs for key campaigns as well as getting approvals from HQ
- Timely monitoring on media performance for strategy & tactics review & adjustment
- Be the custodian of insight-driven reporting & best practice sharing to HQ and markets
- Closely observe media landscape & competition adapt new formats as learning agenda
- Plan activation with OMNI mindset to build O2O ecosystem for optimized client journey experience and longevity with the brand
- Work closely with corporate media team & agencies to garner trends & insights.
Qualifications :
QUALIFICATIONS & SKILLS
- Degree in Business Administration E-Commerce/E-Retail Management Digital Marketing or related disciplines
- Excellent e-commerce marketing digital media
- Minimum 5 years of experience in E-business & Digital Media (Regional/ Travel Retail experience is a plus)
KEY COMPETENCIES
- Strong ability to drive projects as solo contributor
- Passionate in digital media and e-business trends
- Agility of multi-tasking and manage complexity
- Curious proactive rigorous and well organized
- Good communication skills (with multicultural teams and local external suppliers)
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Benefit Cosmetics is the San Francisco-based makeup brand, part of the worlds leading luxury group, LVMH. Awarded as the No. 1 Brow Brand Worldwide, Benefit is synonymous with fun instant beauty solutions and witty tongue-in-cheek storytelling. Founded in 1976 by 2 sisters, Jean and ... View more
