Performance Marketing Manager
Performance Marketing Manager
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1 Vacancy
Job Description
As part of the worlds fastest-growing hearing care company were on an ambitious journey to scale aiming to double our South African business in the next two years and become the go-to hearing care company in the country. To support this growth were hiring a Performance Marketing Manager.
This is a career-defining opportunity for someone who wants to build something meaningful not just have a job. Youll work in a small close-knit team driving growth through high-impact lead generation campaigns across display social CRM SEA and beyond. By combining creativity data-driven strategies and the smart use of AI and marketing technology youll design and execute initiatives that directly shape our customer pipeline. With ownership trust and support your energy and expertise will play a pivotal role in scaling hearing care across South Africa.
What Youll Be Doing
- Own and execute South Africas customer acquisition strategy across key lead generation channels (display social CRM SEA paid search etc.)
- Monitor analyse and optimise performance against all KPIs across the funnel ensuring measurable impact at every stage
- Drive continuous lead generation and growth by designing testing and optimising performance-driven campaigns creatives and messaging that balance volume quality cost efficiency and conversion impact
- Manage and optimise the full online and offline customer journey improving conversion rates through data-driven insights AI-powered tools and innovative communication concepts
- Build and strengthen brand presence while keeping performance at the core of all initiatives
- Collaborate closely with the South African leadership team and international marketing hubs (Miami Denver Seoul Berlin) to share best practices and scale winning strategies
What Were Looking For
Mindset & Energy
- Get a kick from the idea of building and scaling a business using your marketing expertise
- Love deep-diving into numbers and performance data and making data-driven decisions to drive results
- Purpose-driven with a belief in our mission - motivated by making a measurable difference in peoples lives
- Hungry to help scale a fast-growing business and excited by the pace and challenges that come with rapid growth.
- Results-oriented self-starter who takes ownership thrives in a hands-on analytical role and delivers impact quickly
- Adaptable and eager to learn - able to pivot fast as priorities shift in a scaling environment
- Customer-obsessed always curious about what drives decisions and how to turn insights into action
- Creative problem-solver who sees challenges as opportunities to unlock growth
- Passionate about the future of media and how to apply technology and AI responsibly to accelerate results
- Authentic collaborative and positive - while also willing to challenge others push for performance and take bold risks when needed. positive and collaborative - and enjoys being part of a high-energy funhigh-performance team
Skills & Experience
- Education: Bachelors degree in Marketing Business Communications or a related field is desirable
- Experience: 68 years experience in performance digital or growth B2C marketing with a proven track record of scaling lead generation and optimising customer acquisition
- Channel Expertise: Hands-on management of at least two major performance channel (Google Ads Facebook/Meta Ads Display etc.)
- Strategy & Execution: Proven ability to plan implement and optimise customer acquisition campaigns across multiple channels
- Analytics & Data: Strong analytical skills with the ability to interpret data run A/B tests and translate insights into actionable improvements
- Conversion Knowledge: Deep understanding of how content messaging and creative drive conversions
- Communication: Excellent written and verbal communication skills
- Languages: Fluency in English Afrikaans would be desirable
- AI & Automation: Experience using AI-driven tools to improve workflows generate insights and optimise campaigns
- Technology: Familiarity with CRM systems marketing automation platforms (e.g. Salesforce Braze) web analytics tools (e.g. Google Analytics GA4) data tools (e.g. Domo) and experimentation tools (e.g. Optimizely Figma)
- Bonus: Experience working with third-party platforms partners or vendors to execute paid marketing campaigns
What Success Looks Like
- You consistently grow qualified lead volume across display social CRM SEA and other channels while keeping acquisition costs sustainable
- You improve conversion rates at each stage of the funnel
- You optimise channel mix to maximise ROI and customer lifetime value
- You introduce new ideas tests and campaigns that push the business forward
What Youll Gain
- Impact: shape the future of a health-technology leader while driving our business strategy
- Trust: enjoy a high degree of autonomy and freedom in decision-making
- Dynamic environment: we encourage and support new initiatives fast-decision making and taking risks
- Testing culture: no roadblocks for fast testing if you have an idea you will quickly bring it to life
- International team: work with open-minded international colleagues who bring different perspectives to the table
- Supportive and fun local team: we create the space for every team member to be their authentic self we support one another and most importantly laugh and have fun together!
Working Structure
- Based in Cape Town with a focus on in-office collaboration (3 days in office 2 days remote)
- Flexible hours ideally mostly aligned with standard weekdays
If youre excited by the chance to drive real impact wed love to hear from you. We offer a competitive salary benefits and a dynamic work environment where you can make a real difference.
About audibene/ :
Join us on our mission to transform the hearing care industry and change peoples lives!
Employment Type
Full Time
