Demand Generation Team Manager
Demand Generation Team Manager
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Job Description
About
Swan is Europes embedded banking specialist. We empower software companies to embed banking features like accounts cards and payments directly into their products under their own processes over 1.5 billion in monthly transactions for more than 150 companieslike Pennylane Indy Agicap Libeo and Lucca. Founded in 2019 the company has received growth capital from leading investors such as Lakestar Accel Creandum Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution regulated by the French banking authority (ACPR).
Our mission
Banking belongs in business software
Many software companies already serve small businesses incredibly well: helping them send invoices run payroll manage inventory and more. Theyre on a mission to become the central hub for managing every aspect of business life.
But when it comes to financial workflows theres still a gap. Too many critical tasks like managing cash flow tracking payments or reconciling accounts happen outside the software across spreadsheets email threads banking portals.
Its a missed opportunity. Business software shouldnt just record financial activity it should run it.
To learn more about us: About Swan ; Our story.
Job description
Swan is looking for a Demand Generation expert to help us scale across Europe. Youll focus on driving measurable growth through high-impact campaigns for enterprise clients leveraging best-in-class playbooks while staying deeply connected to our product and tech stack. This is more than a growth role its about building a system that captures educates and converts enterprise demand while paving the way for a scalable growth engine.
Main tasks
- Team Management: Lead our Demand Generation team taking full responsibility for team performance engagement and development
- Orchestrate ABM campaigns: Run targeted B2B marketing campaigns: Build and manage marketing campaigns that focus on high-value business customers. Work closely with the Sales team to create and update lists of target companies using data insights to reach the right prospects at the right time. Support marketing efforts around industry events and conferences to generate leads and drive sales opportunities.
- Playbook Development: Create repeatable scalable frameworks for account-based marketing (ABM) lead nurturing and sales enablement for enterprise clients.
- Paid & Owned Media: Run paid search paid social and other digital acquisition channels with measurable MQL/SQL targets.
- Lifecycle Optimization: Analyze the user journey optimize conversion funnels and coordinate content and automation to drive engagement and retention.
- Data-Driven Growth: Use BI tools and CRM data to track performance identify gaps and iterate strategies quickly.
- Our stack: Webflow n8n Dust Clay Dreamdata Lemlist HubSpot
Preferred experience
Youre a great match if:
- 5/7 years of hands-on experience in B2B growth ideally focused on enterprise accounts and demand generation.
- Proven experience running targeted marketing programs across multiple channels - including online ads LinkedIn Reddit digital billboards corporate gifts and other platforms - with a track record of generating measurable sales results.
- Hands-on experience with paid search and paid social campaigns with a results-oriented mindset.
- Strong technical literacy: marketing automation CRM BI tools data enrichment tagging and workflow automation. HubSpot N8N experience is a plus.
- Data analysis proficient with the ability to turn insights into growth opportunities. Comfortable working with numbers and metrics - skilled at tracking how leads move through the sales process finding ways to improve results and using performance data to make campaigns more effective and show clear return on investment.
- Excellent communication and teamwork skills with the ability to work effectively with sales product and marketing teams. You communicate clearly and proactively coordinate with internal teams and external partners and keep projects moving forward smoothly.
- Self-starter who thrives in a fast-paced target-driven environment.
- Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other and we leave our egos at the door.
Its okay if you dont tick all the boxes dont let imposter syndrome prevent you from applying!
Swan is committed to providing a caring work environment for all employees regardless of age sex disability sexual orientation race religion or belief.
When it comes to recruitment were interested in your work experience skills and overall personality. Because diversity makes the workplace stronger and is necessary for Swans success we are intensifying efforts to incorporate concrete actions to help us improve in this area.
About Swan
Perks of being a Swanee:
- Holidays : 25 days RTT
- Meal Vouchers: We provide a meal voucher card to cover your meals on work days.
- Transport: Monthly mobility package for accordance with the company agreement for sustainable mobilities you can now use your mobility package to pay for alternative commuting modes.
- Health insurance (mutuelle): Alan. This is Swans health and welfare insurance.
- Sports: Thanks to our partnership with Classpass and Gymlib you can enjoy advantageous discounts on subscriptions. They offer a wide range of sports activities as well as wellness activities.
- Well-being support: access to Moka Care for mental health and wellness.
- Hybrid remote policy: We offer the possibility of working from home for 2 days per week.
- Offsite: Once a year we gather to reconnect deep-dive into big topics and relax.
- This isnt a perk it should be the rule but diversity and inclusion are important at Swan. Were working hard to get better every day.
Our values:
Swans core values guide our actions daily. Individually they may seem obvious but together they form a unique culture.
Simplicity: Leonardo Da Vinci said: simplicity is the ultimate sophistication. If somethings convoluted or confusing we work extra hard to break it down. - Making complex things simple is what we do.
Long Term: We always play the long game whether its to support our partners in their growth journey or make tangible commitments to climate action.
Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners expectations whatever it takes.
Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions it means caring about greater issues that affect our planet.
You can find out more about our culture.
Recruitment process
- A 30-min video call with our Talent Acquisition Manager to get to know you understand your career expectations and answer your questions
- An interview with Vincent our Lead Growth
- An business case and interview with Joel our VP Marketing
- An interview with our Head of Sales and HRBP
Employment Type
Full Time
