VP, Finance & Accounting
VP, Finance & Accounting
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Job Description
Who We Are
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood because weve been in the trenches. Over the last 9 years weve dedicated ourselves to developing the tools (and sometimes the tips too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida The SnotSucker weve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019 with products to help women with the transition through the fourth trimester into motherhood. Today Frida holds over a 70% share of its main category and our products can be found in over 50 countries and in over 40000 stores throughout the US - in every retail channel from mass-market grocery chain drug and specialty stores. For 9 years weve had parents backs as they navigate the parts of parenthood you dont usually see on the gram with honest and raw messaging to provide the answers to questions they didnt even know they had. And were just getting started.
How You Will Make an Impact
Frida is seeking a strategic and hands-on VP Finance & Accounting to lead our global accounting controllership and financial planning & analysis functions. This leader will be responsible for ensuring the integrity accuracy and timeliness of financial reporting while driving operational excellence system improvements and strong internal controls to support a high-growth CPG business. The VP will also be accountable for building developing and leading a high-performing team fostering a culture of accountability collaboration and continuous improvement.
Responsibilities to include:
Financial Reporting & Controls
- Lead and provide oversight to the accounting organization to ensure accurate complete and timely financial reporting in accordance with US GAAP.
- Manage internal controls policies and procedures to ensure compliance and mitigate risk.
- Liaise with audit and tax
- Oversee preparation and review of all tax filings payments and estimates to ensure compliance.
FP&A Leadership
- Lead the FP&A function including budgeting forecasting and performance management.
- Develop KPIs and dashboards to measure business performance and identify areas for improvement.
- Partner with executive leadership to provide scenario planning and sensitivity analyses to inform strategic choices.
Treasury & Cash Management
- Oversee treasury operations including cash flow forecasting working capital management AP and AR.
- Lead customer and vendor terms collections and credit practices to optimize liquidity.
- Partner with financial institutions on banking operations and fraud prevention.
Systems & Process Improvement
- Provide leadership for any ERP implementation integration and ongoing enhancements.
- Ensure the maintenance of the chart of accounts and accounting systems.
- Drive process improvements across finance accounting and operations to support scalability.
Leadership & Team Development
- Build lead and mentor a high-functioning team.
- Attract and develop top talent setting clear expectations and fostering professional growth.
- Create a culture of collaboration accountability and continuous improvement to drive excellence across all functions.
Business Partnership
- Collaborate cross-functionally with IT Operations and Marketing to align financial strategies with business objectives.
- Act as a trusted advisor to the CFO on capital allocation and risk management.
What You Will Need
- Bachelors degree in Accounting Finance or related field (Masters degree is a plus).
- CPA preferred
- 15 years of progressive accounting/finance experience including 7 years in leadership within a CPG environment.
- Demonstrated success in managing and developing high-performing teams.
- Knowledge of US GAAP internal controls and treasury operations.
- Strong systems orientation: experience with ERP implementation (NetSuite preferred).
- Advanced Excel and financial analysis skills; proficiency in Microsoft Office.
- Excellent communication skills with the ability to influence across functions.
- Highly motivated self-starter comfortable in a fast-paced entrepreneurial environment.
Who You Will Work With
Frida is an organization that values collaboration and community. As the VP Finance & Accounting you will work closely with FP&A Operations and People teams.
Our Ways of Working
Frida HQ is located in Miami Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
- Robust health benefits including:
- Comprehensive medical vision and dental plans
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance Short-Term Disability and Long-Term Disability
- FSA & HSA
- 401k matching up to 4% with immediate vesting.
- Generous paid time off program including elective PTO days federal holidays sick/wellness days and a birthday floater.
- Flexible paid pregnancy and parental leave.
- Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures blowouts massages and carwash services.
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
- Exclusive employee product discounts.
EEO
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Privacy Policy
By applying for this position you acknowledge and understand that your information will be used as described in Fridas Job Applicant Privacy Policy: and Third-Party Submissions
Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes.
Fraud Disclaimer
Fridababy LLC will never request personal information (i.e. Social Security number bank account or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods not unofficial platforms such as WhatsApp Telegram or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.
If you receive any suspicious outreach claiming to represent Fridababy LLC please report it to or Your safety and privacy is our priority.
Required Experience:
Exec
Employment Type
Full-Time
