Head of Marketing (13-Month Maternity Cover)
Head of Marketing (13-Month Maternity Cover)
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Job Description
About EdgeTier
At EdgeTier we empower customer care teams by seamlessly combining AI automation and human expertise. Our award-winning technology enables some of the worlds most innovative companies to deliver exceptional customer service while gaining deeper insights into their customers.
Were on a mission to revolutionise customer service by embedding AI into every interaction creating seamless and impactful experiences. Our cutting-edge solutions help high-volume B2C brands transform customer experiences by analysing and optimising every touchpoint.
This is an incredible opportunity and wed love for you to join us on this journey!
About the role
EdgeTier is currently looking for an experienced Head of Marketing to step into a 13-month maternity cover starting in December. In this hands on leadership role you will guide a small but growing marketing team roll up your sleeves where needed to ensure high-quality execution work closely with our commercial leaders and help maintain momentum on strategy while delivering impactful results day-to-day.
This role will be based out of our Dublin office.
In this hands-on leadership role you will:
Support the business in achieving ambitious but realistic growth targets.
Increase the share of inbound pipeline by owning and optimising our demand generation activities.
Develop and support the marketing team while collaborating closely with Sales Product and Customer Success.
Represent marketing at the leadership table shaping commercial strategy and ensuring marketing strategy aligns with company goals.
What youll be doing
No two days in a start-up are ever the same; however some of your core responsibilities will include:
Leading coaching and developing a Marketing team (currently: one Demand Generation Specialist and one Senior Content Specialist).
Creating managing and delivering a full calendar of campaigns events and content programs.
Owning and optimising demand generation to grow pipeline and improve conversion rates at every stage of the funnel.
Managing and building relationships with partners (including consultancies and associations) and freelancers (e.g. PPC).
Supporting Product Sales and Customer Success with launches sales enablement customer insights collateral and events.
Representing Marketing at leadership team meetings.
Owning marketing forecasting budgeting and reporting on performance against KPIs.
Who you are
Youre a results-focused data-driven marketer. You thrive in a scaling environment and know how to both set strategy and jump into execution when needed. You are hands-on and can jump into execution when needed. Youre commercially minded with strong stakeholder management skills and an aptitude for persistently driving tangible results.
As the successful candidate you will have:
Strong stakeholder management and communication skills with commercial acumen.
A proven track record of leading a Marketing team within a scaling tech company (Series A / high growth preferred).
Hands-on experience in B2B SaaS technology businesses.
A strong background in demand generation content and event marketing.
Experience targeting industries with high customer service demands (e.g. e-commerce travel and gaming) preferred.
Experience balancing both strategic planning and day-to-day execution.
Experience delivering against growth targets in a commercial environment.
What makes this role exciting
This is a unique opportunity to lead a Marketing team through an exciting stage of growth on a 12-month contract. We wont lie there will be challenges but they are the sort of challenges that you can sink your teeth into and drive towards a rewarding solution. Youll also get the chance to work alongside supportive and ambitious colleagues in a fun work environment where your impact will be felt daily.
EdgeTier Company Values
At EdgeTier were passionate about building a team of high performers who believe in our mission. Guided by our four core values we ensure these principles shape everything we do including how we grow our team.
Be Accountable
Take ownership of your work and do it with integrity and to the best of your ability. Be honest about the challenges faced and tackle them head-on. Whether we win or lose we learn and grow as a team.
Deliver Value to Customers
We focus on delivering real value to our customers. Our products are built to help them succeed and we work to ensure it does. Solving problems and making things easier for our customers is at the core of everything we do.
Keep Growing
Were always learning and improving whether its getting better at what we do learning something new or making our products even better were always pushing ourselves to embrace the challenge and get out of our comfort zone.
Have Craic & Be Sound
Were passionate about what we do but we also know how to have the craic (fun!). Being sound means respecting each other and creating a space where everyone can be themselves and enjoy coming to work.
Why you should join us
Be part of an Irish company thats innovating and revolutionising the customer service industry globally!
Were humble but have won lots of awards. #11 in Deloittes Technology Fast 50 Sifted Europes Fastest-Growing Startups Wired Europes Hottest Startups Technology Innovation of the Year many more!
Everyone at EdgeTier shares in the success. We offer generous share options and a bonus structure to round out each compensation package.
Keep Growing budget of 2000 annually to spend on your professional growth and learning.
Enjoy your time outside of work with 23 days of annual leave in addition to annual company shut-down days a fully paid sabbatical after 4 years of service and increasing leave entitlements with continued tenure.
We invest in your health & wellbeing with health insurance a bike-to-work scheme and future security with a company-matched pension plan (for Ireland-based employees).
We mean business when it comes to having the craic. Join us for our legendary company get-togethers and off-sites!
EdgeTier provides a safe environment that encourages personal and professional growth nurtures trust facilitates the development of new values and fosters long-lasting connections. We take great pride in being an Equal Employment Opportunity employer at EdgeTier. We are committed to a discrimination-free workplace and do not engage in employment discrimination based on race religion colour national origin ancestry membership in the travelling community physical disability mental disability medical condition marital status gender gender identity age sexual orientation or any other protected status. This policy encompasses all aspects of employment including hiring placement promotion termination layoff recall transfer leave of absence compensation and training.
Thinking of using AI as a part of your job application Please read our AI recruitment policy before you do.
Agencies: Please note that we have an internal sourcing model and do not require agency assistance. Unsolicited CVs will not be accepted.
Required Experience:
Director
Employment Type
Contract
