Insurance Performance Marketing Manager
Insurance Performance Marketing Manager
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Job Description
An empowering career at Singtel begins with a Hello. Our purpose to Empower Every Generation connects people to the possibilities they need to excel. Every hello at Singtel opens doors to new initiatives growth and BIG possibilities that takes your career to new heights. So when you say hello to us you are really empowered to sayHello BIG Possibilities.
Be a Part of Something BIG!
The Insurance Performance Marketing Manager is responsible for planning and implementing marketing activities to drive digital sales for travel insurance. The candidate should possess a strategic mindset ability to build partnership and collaborate with the wider businesses across Singtel. He/she should also be highly analytical data driven and detailoriented to manage end-to-end marketing campaigns to drive business growth. A successful candidate is a highly motivated individual who works independently in a fast-paced and hands-on environment
Make an Impact by
- Tasked to achieve growth in business sales through business-to-business (B2B) and business-to-customer (B2C) initiatives.
- Manage budget and develop projection/forecast
- Lead and strategies go-to-market plan to achieving yearly financial targets.
- Responsible for building brand and product awareness through above-the-line marketing by advertising through digital and out-of-home channels. For below-the-line marketing leverage on internal stakeholders communication to reach out to relevant segment of audience.
- Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans to execute and optimise campaigns to achieve business objectives.
- Monitor and review campaign performance via Google Analytics and Tableau and gather data insights from Business Analytics team.
- Use of Adobe Experience Manager to setup marketing pages and to create a smooth customer journey to drive sales conversion.
- Work closely with legal team to develop agreements for partnerships and terms for campaigns.
- Work closely with product and UX/UI team to improve the customer journey for assigned product in driving business goals.
- Manage and train tele-agent to acquire new customers and retain existing customers by driving renewal sales.
- Work closely with Operation team to handle customers enquiries
- Reconcile monthly sales reports for each product with Finance team for billing purposes.
- Prepare weekly reports to analyse business results with senior management
Skills for Success
- Min Degree with 2-3 years of relevant experience OR Diploma with min 5 years of experience in insurance background
- Experience in using digital paid ad
- Experience working in a paid media agency
- Bonus if have experience working on insurance products
- Excellent written and verbal communication skills
- Excellent interpersonal and organizational skills
- Proficient in Microsoft Office suite (eg. excel word and powerpoint)
- Proficient in digital marketing channels (eg. Facebook Google Ads Search Engine Marketing etc)
- Strong analytical problem-solving skills
- Strong attention to detail
- Has a positive attitude and eagerness to learn
Rewards that Go Beyond
- Flexible work arrangements
- Full suite of health and wellness benefits
- Ongoing training and development programs
- Internal mobility opportunities
Are you ready to say hello to BIG Possibilities
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
Required Experience:
Manager
Employment Type
Full-Time
