Marketing Specialist

Title section:

Marketing Specialist

Introduction section:

At Fresenius Medical Care we are the global leader in kidney care committed to improving the lives of patients with chronic kidney disease. Our mission is to deliver high-quality innovative products services and care across the entire healthcare journey. Guided by our visionCreating a future worth living. For patients. Worldwide. Every work with purpose and compassion supported by a global team of over 125000 employees.

Within our Care Enablement segment we develop and provide life-sustaining medical products digital health solutions and therapies that empower clinical teams and improve patient outcomes. Our FME Reignite strategy drives transformation through innovation efficiency and sustainable growth.

Our values guide how we work:

• We Care for our patients each other and our communities
• We Connect across teams and borders to deliver excellence together
• We Commit to doing things the right way growing with purpose and leading kidney care with integrity and innovation

Information about Global International Commercial department:

Global Commercial a function within Care Enablement unites Sales Marketing Global Sales Excellence and Global Technical Operations. This team delivers high-quality medical devices technical services and effective commercial strategies across global markets advancing our mission to improve patient lives. Join our passionate team and help shape healthcare worldwide!

Summary about role

As a Marketing Specialist you are responsible for developing andmaintainingmarketing strategies to meet organizationalobjectivesfor theCEbusiness. Evaluates customer research marketconditionsandcompetitor -ordinates with regional marketing and local commercial teams marketing and promotional planspreparesresources to achieve revenue profitability and market shareobjectivesfor CE and CD.

Your Responsibilities:

• Collect andanalysemarket needs from various sources. Conduct market research.
  • Lead yearly MCS and LRDP data
• Plan and execute marketing activities including3rdparty events educational seminars conferences in service programs FME events (includeother countries event)for the purpose of total engagementwith the renal community andestablishingthe provider business brand
  • Lead Compliance process planning and execution. Connect with all stakeholders and delegate according toprovidinglearningopportunitiesfor other support Sales Admin
• Develop and drive patient awarenessacquisitionand retention initiatives working closelywith HCPs
  • IncludeField visit to build rapport and collect data from HCPs
• Collaborate on the concept development and implementation of marketing plans andstrategies serviceconceptsand promotionalprogrammesvia different marketingchannels
  • Lead in The Edge Veeva
  • Ad-hoc projects
• Be familiar with social media management to drive content development and keyperformance metrics with agency
• Prepareall relatedmarketingand businessslidesreports
• Prepare Business case for Product Lauch
• Representand lead all vertical meetings related to products. Includingquarterlymeeting organised by verticals andad hocinitiatives
• Drive development and maintenance of marketing materialsie. flyers posters directmailers and online materials such as brochures presentations emails infographicsvideos and newslettersvia Veeva
• Understand andmaintainthe corporate brand in all marketing initiatives andcampaigns
  • Coordinateand support CDs initiatives
• Take ownership of andevaluatemarketing campaigns advertising andoptimizationmetrics to ensure campaigns are effective - reacting quickly and revising campaignswhere needed to ensure that trends are acted upon tomaximiseROI.
• Develop relationships with and working alongside internal or external creativeteams marketing agenciessupplierscontractorsand HCPs
• Representand actively presentat promotional eventsand meetings
• Work closely with global Corporate Communications to develop messaging pressreleases contributed articles event strategy and media relations strategy for providerbusiness
• Support the ground teamwith ad hoc initiatives

Your Profile:

• Degree/diploma in Management MarketingBusinessor related fields
• Minimum two (2) years experience in the Healthcare and related industry
• A proven record of success in a strategic marketing role
• Good exposure to the public and/or private Healthcare and hospital sectors
• Good knowledge and informationofcompetitors in the marketplace
• Good working knowledge of all core marketing areas includingAIweb-based contentcontent marketing copywriting print multi-media digital social media direct marketingpromotional marketing project and supplier management and marketing planning todeliver engaging campaigns
• Presentation skillsisa must
• Good team spirit
• Excellent time management andprioritisationcapabilities coupled with the ability tosimultaneously control various projects
• Ability to process andprioritisetasks in anorganisedand proactive manner
• Project and campaign management experience
• Ability to work well with cross-departmental team members enabling collaborationand advice sharing
• Strongresearchcapabilities problem solvingandmanaging various stakeholders
• Ability to use/capitalisesoftware packages including Office 365CanvaAItoolsDynamics 365 ExcelWordJasper AIAd creative AIPowerPoint Google Business Tools Adobe Suitesie. Adobeillustrator InDesign photoshop premiere proetc

Our Offer for you:

There is a lot you can discover at Fresenius Medical Care regardless in which field you are an expert and how much experience you have - all dedicated to your professional journey.

• Whether in front of or behind the scenes - you are helping to make ever better medicine available to more and more people around the world
• Individual opportunities for self-determined career planning and professional development
• A corporate culture in which there is enough room for innovative thinking - to find the best solution together not the quickest one
• A large number of committed people with a wide range of skills talents and experience
• The benefits of a successful global corporation with the collegial culture of a medium-sized company